Matrade targets 150 Malaysian firms for China-Asean Expo 2024
The Malaysia External Trade Development Corporation (Matrade) aims to enlist 150 Malaysian companies to participate in the China-Asean Expo 2024 (CAEXPO 2024) in Nanning, China, which runs from Sept 24 to 28.
Matrade director of China and Northeast Asia and Asean and Oceania Mazlan Harun said participation in the expo is crucial due to Malaysia’s status as China’s largest import source among Asean nations, surpassing Vietnam and Indonesia.
This underscores the significant potential of the Chinese market for Malaysian enterprises, he said.
“This year, our participation will be especially significant as we have been invited to be the Country of Honour for the 21st edition of CAEXPO, and the Malaysia pavilion will be given special highlights.
“We will feature a significantly larger pavilion, providing ample space for Malaysian companies to showcase a wider range of their offerings,” Mazlan said in his keynote address at the CAEXPO 2024 Promotional Conference in Penang on Tuesday.
He noted that Matrade offers more than just booth spaces for companies as they will also have the opportunity to network with quality buyers through pre-arranged business matching organised in collaboration with the CAEXPO Secretariat and China Construction Bank, supported by the Chinese Embassy in Malaysia.
Mazlan highlighted that over the past 20 editions, CAEXPO has seen the participation of more than 2,000 Malaysian companies, particularly small and medium enterprises generating over RM6.3 billion in sales, with 1.3 million visitors.
He said Malaysia’s participation presents a unique opportunity to showcase the country’s best products and services to China’s vast and dynamic market of over a billion people, with domestic consumption totalling 47.15 trillion yuan (US$6.63 trillion).
Furthermore, he noted that Malaysian companies’ participation in CAEXPO 2024 will commemorate the 50th Anniversary of Malaysia-China diplomatic relations and would contribute to its ongoing success. – Bernama