Still on top

Top Gear (Malaysia) - - Pace Notes -

Honda Malaysia wraps up promis­ing first half and sets sights on 109,000 tar­get

Honda Malaysia (HMSB) re­cently re­ported sales of 51,354 units for the first half of 2018. So how cer­tain is it to meet its 2018 tar­get? In HMSB’s own words: con­fi­dent. The tar­get this year is 109,000 units and HMSB is nearly half­way there.

Book­ings in June were 20,000 units, an im­pres­sive new record. In a month where sales was boosted by the ze­ror­i­sa­tion of GST, the City ac­counted for 36 per­cent of sales, with the CR-V and Civic com­ing next on 14 per­cent each.

That strong de­mand had a down­side, how­ever, as buy­ers of cer­tain mod­els faced a wait­ing pe­riod of up to four months be­cause of it. In­con­ve­nient for the buy­ers, but a prob­lem other com­pa­nies would no doubt love to en­joy.

HMSB ac­counted for 17.7 per­cent of the To­tal In­dus­try Vol­ume

(TIV) as of

June 30, which meant

HMSB main­tained its top po­si­tion in the non-na­tional seg­ment and re­mained sec­ond over­all to an ever-dom­i­nant Pero­dua.

From Jan­uary to June, the City was Honda’s best­seller: 15,400 units were de­liv­ered, which was equiv­a­lent to 30 per­cent of the com­pany’s to­tal sales. It was seven per­cent bet­ter than the same pe­riod last year. The SUVs came next, the HR-V at 16 per­cent and the CR-V at 13. The other mod­els (Jazz, BR-V, Ac­cord, and Civic) also per­formed ad­mirably to main­tain the lead­er­ship in their re­spec­tive seg­ments as did the City, HR-V, and CR-V.

Ef­forts to main­tain the mo­men­tum are al­ready un­der­way as HMSB is al­ready re­ceiv­ing book­ings for the Honda HR-V RS, which is a vari­ant of the model’s facelift due for in­tro­duc­tion in the third quar­ter. New bumpers, al­loy wheels and Lane Watch cam­era guid­ance are among the im­prove­ments cus­tomer can ex­pect from the re­freshed com­pact crossover.

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