Still on top
Honda Malaysia wraps up promising first half and sets sights on 109,000 target
Honda Malaysia (HMSB) recently reported sales of 51,354 units for the first half of 2018. So how certain is it to meet its 2018 target? In HMSB’s own words: confident. The target this year is 109,000 units and HMSB is nearly halfway there.
Bookings in June were 20,000 units, an impressive new record. In a month where sales was boosted by the zerorisation of GST, the City accounted for 36 percent of sales, with the CR-V and Civic coming next on 14 percent each.
That strong demand had a downside, however, as buyers of certain models faced a waiting period of up to four months because of it. Inconvenient for the buyers, but a problem other companies would no doubt love to enjoy.
HMSB accounted for 17.7 percent of the Total Industry Volume
(TIV) as of
June 30, which meant
HMSB maintained its top position in the non-national segment and remained second overall to an ever-dominant Perodua.
From January to June, the City was Honda’s bestseller: 15,400 units were delivered, which was equivalent to 30 percent of the company’s total sales. It was seven percent better than the same period last year. The SUVs came next, the HR-V at 16 percent and the CR-V at 13. The other models (Jazz, BR-V, Accord, and Civic) also performed admirably to maintain the leadership in their respective segments as did the City, HR-V, and CR-V.
Efforts to maintain the momentum are already underway as HMSB is already receiving bookings for the Honda HR-V RS, which is a variant of the model’s facelift due for introduction in the third quarter. New bumpers, alloy wheels and Lane Watch camera guidance are among the improvements customer can expect from the refreshed compact crossover.