A wooing game
PROTON 1 TANK ADVENTURE ATTRACTS OWNERS – AND THEY’RE COMPETITIVE
It’s safe to say that since Geely purchased a major stake in it last year – and the subsequent reshuffling of its management – Proton hasn’t been out there as much as it used to be. Well, that’s changing as its upcoming new SUV launch date looms closer.
Kicking off last month was the Proton 1 Tank Adventure (#Proton 1 Tank Adventure) for the public and invited guests. The campaign is meant to remind consumers about the impressive fuel efficiency of Proton’s current products, meaning the new generation VVT-engine sedans like the Saga and Persona, and the Iriz hatchback. The challenge began with Ipoh, Perak, for the central region, followed by three other legs in the peninsula’s northern, southern and eastern regions, and one in East Malaysia.
We were invited to take part in the Ipoh leg, using the Persona, and here’s how our 1 Tank Adventure panned out…
As you probably guessed, the aim of the challenge was to travel as far as possible on one full tank. However, unlike other regular fuel economy challenges, the Proton challenge required us to take a specially chosen route – a scenic one. The secondary goal was to experience our picturesque country and indulge in some local culture and food along the way.
Invited media members aside, Saga, Iriz and Persona owners were selected after entering Proton’s unique social media-based campaign. Among those selected were members from the Proton Persona VVT Owners Club (PROVOC), several local celebrities and social media stars (or Key Opinion Leaders, as they’re commonly known).
The organisers set a longer route that took us to Kuala Selangor landmark Bukit Melawati, then along back roads towards Teluk Intan, followed by a quick excursion
just outside Taiping before making our way to Ipoh.
Day 2 saw us making our way back towards the Klang Valley where we stopped at MAEPS, Serdang, to experience another notable aspect of Proton’s cars: their segment-leading handling and safety traits in a closed, controlled environment.
That done, we headed to Petronas Section U8 in Bukit Jelutong, where the final results were tallied, and our tanks refilled. The drive concluded with a small yet glitzy soiree at the grounds of dealer Setia Gemilang Auto Sdn Bhd in Sungai Buloh, one of the first of Proton’s newly rebranded 4S outlets.
Throughout, the drive was competitive, especially among the Proton owners. Some went to great lengths to ‘hypermile’ their cars and with some astonishing results too. Our best effort at this saw us hit over 650km, an average fuel consumption of 5.7 litres/100km. We managed that on our Persona’s 40-litre tank, which is impressive.
The winners of each category were honoured in a special prize-giving ceremony attended by Proton CEO Dr Li Chunrong. Present as a special guest was Guy Burgoyne, Geely’s Shanghai Design Chief who’s also heading the team designing Proton’s upcoming SUV.
The winners of each category (Iriz, Saga and Persona) received cash prizes of RM1,500 to RM2,000. They also qualified for the final of the Proton 1
Tank Adventure. THORIQ AZMI
Fuel efficiency challenge aside, there was also time for some fun with conesProton deputy CEO Datuk Md Razaif (top)and local TV actress Nur Risteena (above)at the flag-off
Perak's Kellie's Castle was just one of the many scenic stopsin this tank-stretching drive