FOR THE PINK OF HEALTH
Bridgestone Tyre Sales Singapore Pte Ltd has joined the fight against breast cancer. In its first collaboration with the Breast Cancer Foundation, the tyre company will launch the Bridgestone Pink Valve Cap Donation Drive Campaign on 1 October 2016 with the dual aim of raising public aware-ness of breast cancer and generating funds for the Foundation through the sale of pink tyre valve caps, where all proceeds will go to the Foundation.
Throughout the three-month campaign period, members of the public will receive a pack of four pink valve caps for every donation of $4 to the Breast Cancer Foundation made at the 25 Bridgestone participating dealers. A total of 10,000 packs will be available at the dealers’ stores in addi-tion to donation boxes to encourage support for the Foundation.
Bridgestone Tyre Sales Singapore Pte Ltd will also host two donation drive roadshows at Jurong Point Shopping Centre – the event’s official venue sponsor – on 1 and 15 October 2016. Staff volunteers from Bridgestone Asia Pacific Pte Ltd and Bridgestone Tyre Sales Singapore Pte Ltd will be on hand to drive awareness and donations.