FOR THE PINK OF HEALTH

Wheels Asia - - In the scene -

Bridge­stone Tyre Sales Sin­ga­pore Pte Ltd has joined the fight against breast can­cer. In its first col­lab­o­ra­tion with the Breast Can­cer Foun­da­tion, the tyre com­pany will launch the Bridge­stone Pink Valve Cap Do­na­tion Drive Cam­paign on 1 Oc­to­ber 2016 with the dual aim of rais­ing pub­lic aware-ness of breast can­cer and gen­er­at­ing funds for the Foun­da­tion through the sale of pink tyre valve caps, where all pro­ceeds will go to the Foun­da­tion.

Through­out the three-month cam­paign pe­riod, mem­bers of the pub­lic will re­ceive a pack of four pink valve caps for ev­ery do­na­tion of $4 to the Breast Can­cer Foun­da­tion made at the 25 Bridge­stone par­tic­i­pat­ing deal­ers. A to­tal of 10,000 packs will be avail­able at the deal­ers’ stores in addi-tion to do­na­tion boxes to en­cour­age sup­port for the Foun­da­tion.

Bridge­stone Tyre Sales Sin­ga­pore Pte Ltd will also host two do­na­tion drive road­shows at Jurong Point Shop­ping Cen­tre – the event’s of­fi­cial venue spon­sor – on 1 and 15 Oc­to­ber 2016. Staff vol­un­teers from Bridge­stone Asia Pa­cific Pte Ltd and Bridge­stone Tyre Sales Sin­ga­pore Pte Ltd will be on hand to drive aware­ness and do­na­tions.

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