On The Beauty Trail

What can be more fun than spend­ing a day dis­cov­er­ing a vast ar­ray of beauty prod­ucts?

Women's Weekly (Malaysia) - - LOOK BOOK -

What hap­pens when you gather 30 women for a beauty day out? Plenty of fun, of course! That is ex­actly what went down at Full­house Cafe in Sun­way Pyramid when read­ers of The Weekly took part in the HerIn­spi­rasi Beauty Trail, in con­junc­tion with HER Beauty Awards 2018. Read­ers were treated to a fun-filled day vis­it­ing the stores of win­ning brands that par­tic­i­pated in the event.

10AM True Is­land Honey Bee

Co-founder of Na­fura, the com­pany that brings in the much-loved True Is­land Honey Bee range from Korea, Lina Na­fura Ah­mad warmly wel­comed our read­ers to a hands-on dis­cov­ery ses­sion. Co-founder Datin Yas­meen Zawawi then in­tro­duced the in­di­vid­ual prod­ucts that make up the Honey Bee range.

Read­ers were able to try the Venom Multi So­lu­tion Cream which won the Best Hy­drat­ing Mois­turiser (ed­i­tors’ pick) cat­e­gory. They also had the op­por­tu­nity to try other best­sellers such as the Honey Mud Pore Tight­en­ing Mask, Al­mond Gom­mage Smooth­ing Gel, Royal Propo­lis Nutri Sheet Mask and Hy­dro­gel Eye Mask.

11AM Beu­ti­food

Next on the agenda was a visit to the newly opened Beu­ti­food, a life­style store that has skin­care and makeup prod­ucts as well as a de­light­ful se­lec­tion of light food and bev­er­ages.

Lo­cated on Lower Ground 1 of Sun­way Pyramid’s old wing, Beu­ti­food brings brands to­gether in one place, such as Evian, Free­man Beauty, Skin Food, Derma E, dr. or­ganic and many oth­ers. Read­ers were greeted with the smell of aro­matic cof­fee, which is one of the store’s bev­er­age high­lights. They also got to sam­ple cakes and snacks.

To help the read­ers know a lit­tle more about Evian Fa­cial Spray (read­ers’ pick for Best Fa­cial Spray), Stephanie Lee from Beu­ti­food ex­plained how Evian min­eral wa­ter from the French Alps helps to mois­turise, re­fresh and tone the skin. A makeup artist also shared how skin that is prop­erly mois­turised is the per­fect can­vas for makeup.

12PM Lunch at Full­house Cafe

For the mid­day meal, a scrump­tious spread was served, com­plete with pretty cup­cakes and tarts for dessert. Dur­ing this time, the ed­i­tors of The Malaysian Women’s Weekly, Her World and Jelita mag­a­zines dipped into the lucky draw bowl and picked the win­ners who would go home with gifts cour­tesy of Na­fura, Newage Malaysia and Hong Kong SASA Malaysia.


For their fi­nal stop, read­ers vis­ited the SASA store. Ev­ery­one watched closely and took notes as makeup artist Noor Zaleha showed them the finer points of cre­at­ing looks us­ing Eleanor makeup.

The high­lights of the ses­sion were Eleanor The Mir­a­cle Key Gel Eye De­finer, which was the win­ner for Best Eye­liner (ed­i­tors’ pick) cat­e­gory.

This smudge-proof and long-last­ing liner goes on smoothly to eas­ily cre­ate a de­fined look while the Ex­tend & Curl Lash Mas­cara is de­signed to lengthen shorter and flat­ter lashes.

Af­ter a day of dis­cov­ery, learn­ing new beauty skills and mak­ing new friends, read­ers went home with a gen­er­ous goodie bag, cour­tesy of True Is­land Honey Bee, Evian and Eleanor.

2 1.Hands-on dis­cov­ery: Read­ers were in­tro­duced to the True Is­land Honey Bee range and had the op­por­tu­nity to try the var­i­ous best­sellers.2. The Honey Bee range is for­mu­lated with royal jelly ex­tract, propo­lis ex­tract and honey ex­tract to mois­turise and nour­ish your skin.


5 3 4

11 3. Health snacks at Beu­ti­food. 4. Learn­ing about the ben­e­fits of Evian Fa­cial Spray. 5. Pick­ing up makeup tips at the beauty counter. 6. The goodie bag ev­ery­one got to go home with. 7. Lucky draw gifts for lucky read­ers. 8. Lunch at Full­house Cafe. 9. Pretty tarts for dessert. 10. One of the win­ners of the lucky draw with the ed­i­tors. 11. Read­ers who took part in the HerIn­spi­rasi Beauty Trail, or­gan­ised in con­junc­tion with HER Beauty Awards 2018.






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