YOUR PUR­POSE IS YOUR BIG­GEST AS­SET

Corporate DispatchPro - - Contents - JES­MOND SAL­IBA

The spat with the US is rapidly es­ca­lat­ing into a trade war, now spilling over into ser­vices such as Wechat and Tiktok. Mean­while, Bei­jing is also reg­is­ter­ing grow­ing ten­sions with other sig­nif­i­cant re­gions in­clud­ing Aus­tralia, Canada, and Sub-sa­ha­ran Africa. Right across its south-west­ern border, In­dia is stir­ring up an ef­fort to boy­cott Chi­nese im­ports while voices for ‘sup­ply au­ton­omy’ are be­com­ing louder among EU states.

Ef­fi­cient sup­ply chains de­vel­oped over decades risk be­ing bro­ken with the emer­gence of a dif­fer­ent busi­ness en­vi­ron­ment and iso­la­tion­ist ten­den­cies. But these chang­ing con­di­tions them­selves will gen­er­ate new op­por­tu­ni­ties for value cre­ation and in­no­va­tion; smarter sup­ply chains will pave the way for a new equi­lib­rium and trust in in­ter­na­tional trade.

The re­stroom cri­sis ear­lier this year is the nudge we needed to rad­i­cally re­think to­mor­row’s sup­ply net­work. If com­pa­nies fail to raise ques­tions about their sup­ply chain now, all the energy, cre­ativ­ity, and in­vest­ment chan­nelled to cope with the pan­demic will be re­sources flushed down the drain.

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