Corporate DispatchPro

Ray-ban maker may finally live up to merger vision

- LISA JUCCA VIA REUTERS BREAKINGVI­EWS

Essilorlux­ottica (ESLX.PA) may finally live up to its merger vision. The Paris-listed company on Friday ended the power-sharing pact underpinni­ng the 2018 union that brought together the Italian maker of Ray-ban sunglasses with the French purveyor of Varilux lenses. Axing duplicatio­n should enable the 63 billion euro giant to cut costs faster while wiping out a persistent discount.

The world’s biggest eyewear player has spent three years grappling with a clumsy governance structure. Luxottica founder Leonardo Del Vecchio, the company’s largest shareholde­r with a 32% stake, agreed to share power with his French partners on a 16-member board. The arrangemen­t led to high-profile spats between the two sides. The company also struggled to install a single chief executive, opting instead for an unnecessar­y duplicatio­n of top management roles.

Essilorlux­ottica has now fixed its governance. The company’s new board is smaller and comprises mostly independen­t directors. By approving Del Vecchio as chairman and his trusted aide Francesco Milleri as chief executive, shareholde­rs have given the Italian duo an unchalleng­ed grip.

The clearer management structure should help unlock up to 300 million euros of annual cost savings arising from the Essilorlux­ottica merger, promised by 2023. Though the figure is a modest 2% of the companies’ combined operating expenses in 2019, analysts estimate only 50 million euros has materialis­ed so far. Essilorlux­ottica could save a further 200

Its stock has persistent­ly lagged industry rivals like Japanese lens maker Hoya and luxury groups

such as Kering

million euros if it completes the 7 billion euro acquisitio­n of optical retailer Grandvisio­n (GVNV.AS), says Morgan Stanley.

The combinatio­n of lower costs and firmer leadership should help Essilorlux­ottica narrow a persistent valuation discount. The group, which will soon control 20% of the global eyewear market, has no clear rival. Yet its stock has persistent­ly lagged industry rivals like Japanese lens maker Hoya (7741.T) and luxury groups such as Kering (PRTP.PA).

Essilorlux­ottica shares currently trade at around 28 times forecast earnings for 2022, according to estimates compiled by Refinitiv. That’s a 21% discount to the average rating for 15 other eyewear, medical technology and consumer goods groups. Narrowing the gap could add at least 10 billion euros to Essilorlux­ottica’s value There are risks. Milleri, who was little known in internatio­nal financial circles before the merger, will have to prove he is up to the job. The company’s scale and cleaned-up governance mean he has few excuses.

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