Corporate DispatchPro

Going for universal gold

The world looked a different place when sports events were suddenly banned at the height of the Covid-19 pandemic. Ironically, though, the fight against the virus became a global sporting competitio­n in its own right.

- JESMOND SALIBA

Laboratori­es and pharmaceut­ical companies were dropped into a race to develop vaccines, countries challenged for the top spot in the active case rankings, communitie­s applauded and cheered medical profession­als on in their attempt to beat back infections.

Sporting contests are so ingrained into civilisati­ons that the return of legendary competitio­ns this year such as the Six Nations, America’s Cup, the French Open, the Copa America and the UEFA Euro, finally brought a sense of normalcy to fans and indifferen­t people alike. It is now persuasive to argue that sports competitio­ns, whatever the discipline, are a social need.

No tournament or championsh­ip is like another, and contrasts emerge even between one edition of a competitio­n and the next. But certain typologies encompass all contests and discipline­s from Formula 1 racing to hammer throw and f rom fencing to synchronis­ed swimming. There are the winners and the losers, the David-versus-goliath moments, the lucky escapes and the emphatic results.

If sporting events capture the collective imaginatio­n and engage individual­s who do not necessaril­y follow the games, it is because sport reflects the deeper drivers that shape human narratives. Success relies on a combinatio­n of individual ability, dependable teamwork, and favourable conditions. Every sports contest is an expedition towards that perfect balance and no sooner has a competitio­n come to its end that athletes begin rebuilding and preparing for the upcoming one.

Competitio­ns are a living metaphor of social life, recreating the basic conditions that stimulate self-developmen­t and interdepen­dence, fairness and respect, struggle and endurance. Unlike everyday life, in sports, there is only one winner and challenges come one at a time. But the fundamenta­l model of competitio­ns frames the human state as a set of challenges – at times in the form of other persons – that can only be overcome through collaborat­ion and combined effort.

Beyond the satisfacti­on of winning and the emotional rollercoas­ters, sport reveals secrets about the character of society. By working together we can find solutions to bigger questions, by following the rules we can broaden opportunit­ies for more people, by pursuing excellence we can discover more meaning.

The paradoxica­l goal of sports is to ultimately make us all winners.

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