All new Nissan Micra: the revolution has begun

• Fifth-generation supermini on sale now, at the heart of the Bhatchback segment

• Dynamic hatchback proportions, with expressive and athletic exterior design and strong character lines

• Uplifting interior with high-quality materials, class-leading driving position and intuitive segment-first technologies

• Unique-to-Micra BOSE® Personal audio system includes speakers in the driver’s head rest

• Three responsive and efficient downsized engines available

• All New Micra is an agile and exciting drive, with confident and secure handling

• Vivid colours and extensive personalisation program to support five grades

There is only one word to describe the All New Nissan Micra – revolutionary. Now in its fifth generation, this new model is a massive progression from the one it is replacing, and from the trio of highly successful superminis which date back to the Micra’s debut in Europe in 1983.

The new Micra is longer, wider and lower than ever before. The car has been repositioned at the very heart of the ultra-competitive European B-hatchback segment.

Conceived, designed and engineered with those customers’ requirements at the top of the agenda, Nissan has a clear ambition for the new Micra; it should re-establish itself inside the top 10 sellers in the segment, and compete head-to-head with the best and most popular in the class. Benchmarked against key rivals, Nissan believes the All New Micra meets and exceeds its targets. Key to its appeal is the car’s athletic and expressive exterior design, which moves the Micra name plate in a daring new direction. The contemporary look and premium feel continues inside, with a high-quality cabin that boasts two-tone soft-touch materials as standard across the range. Thanks to outstanding packag- ing, the five-door-only body shell boasts best-in-class ergonomics for front seat occupants, with no compromise to rear passenger space. The boot is big enough to easily cater for customers’ needs.

The All New Nissan Micra is also a technology leader, with a number of ‘in-control’ features – the sort usually associated with more expensive models – now available for the first time. Not only are they new to the Micra, they’re new to the segment. These include Intelligent Lane Intervention, a safety system which gently corrects the Micra back on to the right path should it be required.

Nissan’s acclaimed Intelligent Around View Monitor camera system – as seen on the Qashqai and Juke crossovers – is also available on the Micra for the first time. These and other technologies are a clear demonstration of Nissan Intelligent Mobility, the brand’s vision for a zero emissions and zero fatalities future.

For music fans, a highlight of the new Micra will be the BOSE Personal audio system. Unique to the B-hatchback segment, advanced speakers built into the driver’s head rest put the driver at the heart of the listening experience.

The All New Nissan Micra is also a fantastic car to drive, with a dynamic performance that is the perfect balance between agility, excitement and the secure feeling that comes with confident and predictable handling.

The car is available with three downsized engines – two petrol and one diesel – all linked to a five-speed manual gearbox. Nissan’s familiar five grades of Visia, Visia+, Acenta, N-Connecta and Tekna all feature a high level of standard specification.

Customers’ desires to express their own personalities and design tastes through the new Micra will be another part of its appeal. The car will be available with a wide range of personalisation options, modifying the exterior and interior with premium components in a variety of stylish and contemporary colours.

Nissan’s brand promise – Innovation that Excites – is evident in every part of the new Micra, and nowhere is that more obvious than with Nissan Intelligent Get&Go. It’s a shared vehicle leasing scheme that is running as a pilot in Paris during 2017 and, if successful, will be extended to other countries.

It’s also clear evidence of how the customer is at the centre of this latest chapter in the Micra success story. Intelligent Get&Go provides increased access to the new Micra through its innovative digital partnering of consumers. This allows them to benefit from great value leasing rates which are fully aligned

to their motoring requirements.

Guillaume Cartier, Senior Vice President Sales & Marketing at Nissan Europe, commented: “We have taken the European compact car segment to a new level by focusing on what customers really want today and expect tomorrow. The All New Nissan Micra is an exceptional car, characterised by its expressive design, uplifting interior and confident drive.”

He added: “There is so much affection in Europe for the Micra, clearly demonstrated by more than three decades of heritage and more than 3.5 million sales. It was famously the first Japanese model to win the European Car of the Year title in 1993.”

All New Nissan Micra in detail: reinventing an iconic model

The Nissan Micra has 34 years of history and sales success in Europe. First launched in 1983, it is one of Europe’s most recognisable car model names. It is also much-loved by the car-buying public, with an outstanding level of customer loyalty over its lifetime. More than seven million units have been sold worldwide since launch, with more than 3.5 million of those in Europe.

The All New Micra is the fifth generation, and a priority from the very beginning was to put the customer at the heart of the project. Focus groups and clinics created a foundation for what the car should be – a no-compromise package which clearly answered the needs of European small car buyers.

Expressive design

The new Nissan Micra has dynamic hatchback proportions, and with an overall length of 3,999 mm it’s placed right at the core of the B-hatchback segment. Featuring a sculpted body with strong and sharp character lines visible from every angle, the car delivers an athletic and poised stance that’s hard to ignore.

But it’s not just great to look at; the new Micra has a best-in-class drag coefficient of just 0.29, to maximise fuel efficiency.

Available only as a five-door model, the car is longer, lower and wider than ever before. The wheelbase is also longer. The new Micra is among the widest and lowest models in the B-hatchback segment.

From the front, the shortened bonnet design and reduced A-pillar angle create an athletic silhouette. The narrow headlamps stretch through the front wings and include signature LED daytime running lights on every trim level. Halogen headlamps are standard on all grades, with full LED lighting available as an option. As well as adding to the expressive look of the car, they are more energy efficient and offer improved visibility. The lights frame Nissan’s familiar ‘V-motion’ grille, reinterpreted to complete the new Micra’s bold front-end design – now including the new ‘flat-finish’

Nissan badge.

In profile, the car’s sloping roof line is clearly visible. Below it is the expressive character line which runs the entire length of the new Micra’s body, dipping dramatically as it passes over the front door and sweeping upwards towards the rear. The black B and Cpillars create a floating roof effect, while the C-pillar is home to the discrete door handles which provide access for rear passengers.

At the rear are the striking new boomerang-shaped light clusters. Below them is the sculpted bumper which features a carbonlook finish as standard and hides the car’s exhaust pipe. Above is the sports-style rear roof spoiler, also standard to enhance aerodynamic performance. Together these features create a recognisable motif for the back of the car.

The new Micra is available in 10 body colours. The solid finishes are Ivory and White, with Platinum Silver, Echo Grey and Enigma Black available as standard metallic finishes. The ‘character’ metallic colours are Energy Orange, Passion Red, Pulse Green and Power Blue, and are expected to be among the most popular choices with customers. Glaze White is the single pearlescent option.

Three of the colours – Energy Orange, Pulse Green and Passion Red – are unique to Micra, with the latter using an innovative ‘tinted clear coat’ technology for a truly vibrant finish. This is another first for the brand. The exterior of the new Micra can be further enhanced with a number of personalisation ele

ments.