APS Bank launches ‘It Pays To Go Green’ cam­paign

Malta Independent - - Business / Classifieds -

APS Bank has launched an en­vi­ron­ment-mo­ti­vated mar­ket­ing cam­paign en­ti­tled “It Pays To Go Green”. As part of this pro­mo­tion, the Bank’s Eco Loan was also re­vamped to cater for the wider de­mand of cus­tomers want­ing to pur­chase items that have a pos­i­tive im­pact on the en­vi­ron­ment. En­ergy sav­ing and re­new­able en­ergy prod­ucts and sys­tems, elec­tric cars and en­ergy ef­fi­cient ap­pli­ances fall within this cat­e­gory.

The cam­paign aims to in­spire peo­ple into ac­tion to pro­tect the en­vi­ron­ment and rep­re­sents the Bank’s on-go­ing com­mit­ment to in­vest in the well-be­ing of fu­ture gen­er­a­tions. It was also de­signed to be com­pletely pa­per­less, us­ing only dig­i­tal com­mu­ni­ca­tion chan­nels to min­imise the en­vi­ron­men­tal im­pact.

By en­ter­ing the “green space” on aps­bank.com.mt/green-space, readers will not only learn more about Eco Loans but will also dis­cover how to make changes to their life­style to be more en­vi­ron­men­tally friendly and adopt a more sus­tain­able be­hav­iour.

Newspapers in English

Newspapers from Malta

© PressReader. All rights reserved.