Rouge Allure 2018

« I try not to constrain the wearing of colour to notions of ‘day’ or ‘night’; I want women to be free to choose the effect that suits them. » – Lucia Pica

Increasing extremities of matte introduce a contemporary edge to the luminous colour lexicon of Rouge Allure Velvet lipstick which lends its longwearing smoothness to four new matte shades, whose rosy caramels, soft pinks and plums offset powerful eyes. The Rouge Allure Velvet Extrême lipsticks offer new magnitudes of colour – maximum visual impact without relinquishing creamy luxuriousness. The six colours brazenly match the drama of the eyes in a selection of intense berry- burgundy and orange-reds.

« There’s still comfort, it’s just creamier and the reds are very powerful and bold. » – Lucia Pica

Ultimate light absorption completes the vision for Rouge Allure Collection 2018, courtesy of Rouge Allure Liquid Powder. Its powdery consistency turns upon contact with the lips, guaranteeing lasting comfort and an ultra-modern look.

Chanel pushes the existing limits of matte to the extrême with a new lipstick. Rouge Allure Velvet Extrême is an extremely matte lipstick with a second-skin effect and a comfortable texture. It is intense and longwearing.

In 2018, and for the first time ever Chanel reinvents the packaging of Rouge Allure in a full black matte version.

Rouge Allure Liquid Powder is a new generation of matte liquid lip colour that creates an exceptional, soft powdery sensation on lips for a unique blur-matte long wear result. Its sensorial creamy secondskin texture surprisingly glides and smoothes lips at application to provide comfort and a weightless feeling. It stands out with its six vivid colours with buildable intensity thanks to ultra-micronized pigments and a specific light transparent oil ensures their optimized dispersion.

Its sensorial foam applicator is integrated into a colourful squeezable packaging for easy, addictive and on-the-go use.