Ex­press Road Safety cam­paign

An ini­tia­tive to­wards ed­u­ca­tion for safer roads

The Malta Business Weekly - - FRONT PAGE -

The Min­is­ter for Trans­port, In­fra­struc­ture and Cap­i­tal Projects Dr Ian Borg launched the Ex­press Road Safety cam­paign, which is be­ing led by Ex­press Trail­ers, aimed at pro­mot­ing more re­spon­si­ble road shar­ing.

Min­is­ter Borg re­it­er­ated his be­lief in con­tin­u­ous ed­u­ca­tion to­wards safer roads and de­scribed the cam­paign as a ver­sa­tile one which reaches dif­fer­ent sec­tors of so­ci­ety. The min­is­ter ex­plained that a com­pany such as this, which op­er­ates in a sec­tor di­rectly re­lated to trans­port, has a greater po­ten­tial of reach­ing au­di­ences within the same in­dus­try and com­mended the in­cen­tive they are propos­ing to en­cour­age sim­i­lar com­pa­nies to come up with their own ini­tia­tives to­wards road safety.

Ad­dress­ing the launch of the cam­paign, the chair­man and CEO of Ex­press Trail­ers, Franco Az­zopardi said “our com­pany is re­garded as the lead­ing re­spected trans­port and lo­gis­tics op­er­a­tor in Malta. Al­though we de­ploy a large fleet of trucks, trail­ers and vans to de­liver most of our es­sen­tial day-to-day com­modi­ties, we ac­knowl­edge that we are also a nui­sance on the road. There­fore, we de­cided that we wanted to take an ac­tive role in the com­mu­nity and we felt that pro­mot­ing road safety would be most in line with our op­er­a­tions as ac­tive road users.

“We en­joy a very pos­i­tive track record and wide­spread re­spect as re­spon­si­ble road users and we are de­lighted to have found the sup­port of Trans­port Malta and no­tably, the Malta Road Safety Coun­cil, with whom we are em­bark­ing on this cam­paign.”

The com­pany believes that road safety should be a top pri­or­ity for ev­ery­one, es­pe­cially driv­ers, who are be­ing called to drive re­spon­si­bly and pro­tect more vul­ner­a­ble road users. He said that on the road, ev­ery­one is bor­row­ing space and ev­ery­one has an ac­quired right to use roads, adding that ev­ery road user is re­spon­si­ble for the safety of oth­ers.

Min­is­ter Borg com­mended the com­pany for the ini­tia­tive, for its gen­eral com­mit­ment to road safety in its op­er­a­tion and praised its de­ci­sion to con­sult with Trans­port Malta and the Malta Road Safety Coun­cil to­wards en­sur­ing that more ben­e­fits are reaped from the cam­paign.

The min­is­ter spoke about the sig­nif­i­cance of the graphic sym­bol­is­ing the cam­paign; a heart held within hands which sym­bol­ise the road. He linked this to the un­for­tu­nate fa­tal ac­ci­dents we hear about so of­ten; ac­ci­dents which have led hearts like the one in the pic­ture to stop beat­ing. “We talk, dis­cuss and try to rea­son things out ev­ery time an ac­ci­dent hap­pens, but this is not enough – we need to act and that is what we are do­ing and what we will con­tinue to do through­out our work,” he said, ex­plain­ing the work be­ing done by the min­istry to­wards this aim, such as de­sign­ing safer roads and in­clud­ing safety fa­cil­i­ties such as im­proved crash bar­ri­ers which bet­ter pro­tect mo­tor­bike rid­ers. He also spoke about the strength­ened Trans­port Malta en­force­ment team, which he met ear­lier last week and which now con­sists of 166 mem­bers, stat­ing that the min­istry con­tin­ues to in­vest in bet­ter train­ing and equip­ment for the unit.

The min­is­ter con­cluded by reit- er­at­ing his full sup­port for any ed­u­ca­tional cam­paign to­wards re­spon­si­ble be­hav­iour on the road, and said that the min­istry is car­ry­ing out work, to­gether with Trans­port Malta, to con­tinue con­tribut­ing to­wards this aim. “I be­lieve that the fact that we are launch­ing another cam­paign here to­day means that our mes­sages to­wards pro­mot­ing more re­spon­si­bil­ity on the road is com­ing across,” the min­is­ter said.

Az­zopardi ex­pressed the com­pany’s com­mit­ment, through its team of driv­ers, to ad­vo­cate more ac­tively in favour of road safety on Malta’s roads. “Our driv­ers are our fore­most am­bas­sadors on the road and we take safety very se­ri­ously. This cam­paign will be a cel­e­bra­tion of this com­mit­ment,” con­cluded Az­zopardi.

Pierre Vella from the Malta Road Safety Coun­cil com­mended the fact that a pri­vate com­pany like Ex­press Trail­ers was tak­ing the ini­tia­tive to launch a road safety aware­ness cam­paign on a na­tional level and re­it­er­ated the Road Safety Coun­cil’s sup­port to en­sure the ef­fec­tive­ness of this cam­paign. “Ev­ery­one is a road user, and there­fore, ev­ery­one is be­ing called to act re­spon­si­bly on the road. En­sur­ing that our roads are safe should not only be the duty of the author­i­ties or pol­i­cy­mak­ers, but it is high time that ev­ery­one un­der­stands that on the road, we are all vul­ner­a­ble and we can all con­trib­ute by re­duc­ing speed, avoid­ing dan­ger­ous ma­noeu­vres and re­spect­ing driv­ing reg­u­la­tions.” More in­for­ma­tion about the cam­paign can be found at www.ex­press­road­safety.com

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