2018 line-up for Isle of MTV con­firmed

The Malta Business Weekly - - FRONT PAGE -

The artist line-up for this year’s Isle of MTV Malta Spe­cial has been con­firmed. This edi­tion will bring mas­sive names to our shores, by the likes of Ja­son Deluro, Haliee Ste­in­feld and Si­gala, fea­tur­ing live vo­cals from Paloma Faith and Ella Eyre.

As al­ready an­nounced, Dim­itri Ve­gas & Like Mike will head­line at this year’s Isle of MTV Malta, which is the big­gest free live mu­sic show of the Euro­pean sum­mer and is now in its 12th year. Ev­ery year, Isle of MTV Malta at­tracts thou­sands of vis­i­tors and is watched my many more when it is aired on MTV’s main chan­nels.

Com­ment­ing on this year’s ex­cit­ing tal­ent lineup, the MTA’s Chair­man, Dr Gavin Gu­lia, said that fes­ti­vals such as Isle of MTV Malta cre­ate a rea­son for visit­ing Malta and specif­i­cally at­tract younger peo­ple, there­fore di­ver­si­fy­ing the de­mo­graphic mix.

Fur­ther­more, they help in mit­i­gat­ing sea­son­ali- ty and pro­mote peaks in sea­sons that are al­ready pop­u­lar. Dr Gu­lia re­ferred to fes­ti­val tourism as one of the fastest grow­ing seg­ments in tourism around the world.

The Min­is­ter re­spon­si­ble for Tourism, Dr Kon­rad Mizzi, held that fes­ti­val tourism pro­vides a sub­stan­tial con­tri­bu­tion to the de­vel­op­ment of Malta’s tourism prod­uct. It there­fore con­trib­utes towards the Mal­tese Is­lands’ eco­nomic ac­tiv­ity. The Min­is­ter held that fes­ti­val tourism helps to at­tract tourism to spe­cific ar­eas of the is­land.

Com­ment­ing on the way in which this year’s fes­ti­val dif­fers from pre­vi­ous edi­tions, the MTA’s Chair­man, Dr Gu­lia, re­minded fans that this year, they are re­quired to reg­is­ter in or­der to at­tend the free fes­ti­val. Although data will be han­dled by MTV, the MTA will be in a much bet­ter po­si­tion to mar­ket the fes­ti­val suc­cess­fully in fu­ture edi­tions.

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