Bank of Val­letta sup­ports the Pink Oc­to­ber cam­paign

The Malta Business Weekly - - NEWS -

Bank of Val­letta em­ploy­ees on Fri­day re­ported to work in ca­sual cloth­ing in sup­port of the Pink Oc­to­ber cam­paign, which on a na­tional level is mainly driven by the Marigold Foun­da­tion – BOV in the Com­mu­nity.

Fri­day’s dress down day is just one of the ini­tia­tives, taken up by BOV dur­ing this month in an ef­fort to raise aware­ness about breast can­cer. Ear­lier this month, bank em­ploy­ees were pre­sented with a specif­i­cally de­signed pin to wear through­out Oc­to­ber and em­ploy­ees en­gag­ing with cus­tomers have been sup­plied with pink sweets for cus­tomers, while be­ing en­cour­aged to ef­fect a small do­na­tion for the cause in ques­tion.

Fur­ther­more, the Bank of Val­letta Head Of­fice façade, the newly in­au­gu­rated Pre­mium Bank­ing Cen­tre in Santa Ven­era and the Vic­to­ria branch build­ing in Gozo were lit in pink dur­ing the evening.

Speak­ing about these ini­tia­tives, car­ried out for the fourth year run­ning at Bank of Val­letta, Charles Az­zopardi, ex­ec­u­tive PR & Mar­ket­ing stressed about the im­por­tance of can­cer aware­ness and over­com­ing the fear of do­ing the nec­es­sary health check-ups. “In line with this year’s Pink Oc­to­ber cam­paign tagline – Face your fear, it is ut­terly im­por­tant to get your­self checked as can­cer is most of the time cur­able if di­ag­nosed at an early stage,” said Az­zopardi.

Fully aware of the fact that can­cer pa­tients re­quire an ad­e­quate sup­ply of blood, later on this month, Bank of Val­letta will be host­ing an­other blood do­na­tion drive among its em­ploy­ees as the mo­bile blood unit will be sta­tioned next to BOV Cen­tre in Santa Ven­era to­mor­row, Fri­day, 26 Oc­to­ber.

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