The 2018 MIM Marketing Gathering in collaboration with the European Marketing Confederation
Digital Business Excellence – Successful vs. Non-Successful Digital Transformations by Prof. Dr Ralf Strauss and The power of Marketing − How an organisation may gain a competitive edge through incorporating a marketing mindset in its vision, mission and values by Rosita Wolfe, are the two main keynote speeches being delivered in this year’s MIM Marketing Gathering happening at the Luzzu Conference Centre in Qawra on Friday, 16 November.
Digital transformation is a hot topic for companies across the globe. Executives in all industries use digital advances such as analytics, mobility, social media and smart embedded devices to reshape customer relationships, internal processes and value propositions. At the same time, executives across different industries in marketing and sales realise how quickly digital technology has disrupted industries (such as media) in the past decade and now know they need to pay attention to changes in their own industries. The majority of executives are aware of the pressures they feel from competitors and customers to speed up their digital transformation. However, organisations adopt digitally driven changes at varying paces and experience varying levels of success.
Still the fear exists on what the best way would be to truly reshape their businesses and business models through digital transformation. Other companies gain some value from transforming parts of their businesses, but are only partially fulfilling their true potential through digital transformation and some have not yet begun their digital transformation journeys. Therefore, Dr Strauss will describe patterns in digitalisation, namely the differences between successful and non-successful companies.
Wolfe will deliver a keynote speech on how to build a marketing culture in an organisation that is customer centric and that considers the latest trends and developments including brand, corporate identity, CX and content marketing, among others. Participants will be exposed to real-life success stories from companies around the world and lessons learnt.
Get to know the speakers
This year’s run-up of top notch international keynote speakers includes Prof. Dr Ralf E. Strauss, managing partner at Customer Excellence GmbH, a consulting company and Rosita Wolfe, head of Marketing and Communications at Ireland’s National Concert Hall.
Ralf is chairman CMO Community, chairman digital CMO Community, president German Marketing Association (DMV), vice chairman European Marketing Confederation (EMC), managing partner CMO Academy GmbH as well as Professor for Digital Marketing & E-Business HSBA Hamburg.
Ralf started his career as a consultant at Gemini Consulting in the area of marketing, sales and IT transformation. After many years in marketing and the development of many showcases in marketing planning, he was asked to take over the role as Global vice president for the Product Management of SAP CRM Marketing. During this time he developed showcases using state-of-the-art technologies such as In-Memory Computing for High Volume Customer Segmentation (patented), created and implemented a Web 2.0 strategy. During his years as senior vice president Digital Transformation Marketing & Sales at Volkswagen, he was responsible on the business side for the large scale digital transformation of the Volkswagen Group, covering projects such as Digital Business Strategy or CRM. In his role today as a consultant, he is supporting companies in retail, insurance, fast moving consumer goods as well as automotive companies in the digital transformation.
Rosita Wolfe has positioned Ireland’s most popular venue, the National Concert Hall, as an international leader, evidenced by awards in marketing, PR, sponsorship, digital and CX. She previously worked with Eir (Ireland’s telecoms incumbent) as market analyst in the mergers and acquisitions team, moving on to work in international marketing for Eir’s operations. She has consulted with a range of companies and lectures in arts marketing.
Rosita has published a number of papers in the fields of marketing, communications and sponsorship and has presented at a range of international conferences. A marketing graduate of Dublin Institute of Technology, Rosita also holds a Masters in Commerce from University College Dublin specialising in Sports Marketing. She was made an honoree Fellow of the Marketing Institute in 2007 and is a current member of the board of directors of the Marketing Institute of Ireland.
For the second year running, the Malta Institute of Management (MIM) is organising a marketing conference in collaboration with the European Marketing Confederation (EMC) This conference is part of the MIM mission to enhance the management profession in Malta within a broad international framework focussing on developing the competence, ethics and effectiveness of managers. In this case to encourage the effective use of marketing principles to reach organisational goals whether for profit or non-profit making.
The conference will be followed by lunch, set in an environment where participants will have the opportunity of meeting with the speakers personally. Registration can be made by phoning on +356 2145 6819 or via email at events@maltamanagement.com