Fun­dación Mapfre launches fourth edi­tion of cam­paign Street Smart to en­cour­age road safety

The Malta Business Weekly - - NEWS -

Fun­dación Mapfre, rep­re­sented in Malta by Mapfre Mid­dle­sea plc and Mapfre MSV Life plc, has launched its fourth edi­tion of the pop­u­lar the­atre in ed­u­ca­tion pro­ject, Street Smart. The pro­ject will con­tinue to ad­dress stu­dents on the press­ing is­sue of trans­port safety through a va­ri­ety of fun and cre­ative sketch shows that of­fer a high level of in­ter­ac­tion with their au­di­ences.

Fun­dación Mapfre’s Street Smart will visit a to­tal of 20 schools in the com­ing three months. Given the or­gan­iser’s un­fal­ter­ing com­mit­ment to top qual­ity en­ter­tain­ment, the cam­paign is ex­pected to be ex­tremely well re­ceived by stu­dents, teach­ing staff and ad­min­is­tra­tions alike, as all pre­vi­ous edi­tions.

This pro­ject is en­dorsed by The Min­istry for Ed­u­ca­tion and Em­ploy­ment, Trans­port Malta and the Malta Road Safety Coun­cil.

Through­out the years, Fun­dación Mapfre have proven to be a stal­wart ex­am­ple of cor­po­rate so­cial re­spon­si­bil­ity, hav­ing funded and or­gan­ised a num­ber of sim­i­lar projects such as Caqlaq – an in­ter­ac­tive healthy life­style pro­ject tar­get­ing pri­mary school chil­dren and their par­ents as well as Street Smart TV – a tele­vised 12-episode com­edy show fo­cus­ing on trans­port safety.

“Road safety is a great sub­ject in which to en­gage chil­dren and the younger au­di­ence. This is why Fun­dación Mapfre are spon­sor­ing this ini­tia­tive in or­der to help ed­u­cate the younger gen­er­a­tion on road safety and to en­cour­age young fu­ture driv­ers to prac­tice re­spon­si­ble driv­ing,” said Martin Galea, chair­man of Mapfre Mid­dle­sea dur­ing one of the shows held at St Aloy­sius Col­lege.

Street Smart is or­gan­is­ing sever- al ed­u­ca­tional sketches for pri­mary school chil­dren to en­joy, par­tic­i­pate in and learn from. These sketches will be in­tended to teach fu­ture driv­ers at an early age by em­bed­ding a men­tal­ity that adopts re­spon­si­ble road man­ners.

The young pupils have been taught nu­mer­ous things through vis­ual and in­ter­ac­tive stim­uli dur­ing the sketches, such as to al­ways wear a seat belt, pay close at­ten­tion to traf­fic lights, say no to drink-driv­ing and speed­ing, re­frain from us­ing a phone while driv­ing and re­main fully alert at all times when on the road.

The young stu­dents par­tic­i­pated in the sketches by an­swer­ing a num­ber of road safety trivia and en­gag­ing in a set of ed­u­ca­tional yet fun ac­tiv­i­ties to learn from. These chil­dren will now be able to un­der­stand the im­por­tance of sus­tain­ing safer streets from a young age.

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