Con­ven­tions Malta at­tends Imex Amer­ica for the first time

The Malta Business Weekly - - NEWS -

Con­ven­tions Malta, the MICE sec­tor Direc­torate of the Malta Tourism Au­thor­ity par­tic­i­pated with a Malta stand at the Imex Amer­ica fair, which was re­cently held in Las Ve­gas.

At­ten­dance at spe­cialised in­ter­na­tional fairs such as this one is a vi­tal part of the MTA’s strat­egy to en­tice busi­ness to Malta. The Au­thor­ity con­tin­u­ously strives to con­tinue its di­ver­si­fi­ca­tion strat­egy and at­tract vis­i­tors from out­side Europe. In fact, the MTA’s chief Mar­ket­ing of­fi­cer, Carlo Mi­callef, com­mented that tourism in Malta is slowly but steadily reap­ing ben­e­fits of this strat­egy, as more vis­i­tors, in­clud­ing meet­ings, con­fer­ence and in­cen­tive groups from North Amer­ica and Canada pri­mar­ily as well as coun­tries such as Ko­rea, Ja­pan and China are vis­it­ing the Mal­tese Is­lands.

While the MTA’s MICE (meet­ings, in­cen­tives, con­fer­ences and events) seg­ment had par­tic­i­pated back in the 2011 edi­tion of Imex, this year was the first time for Con­ven­tions Malta as a brand. There were a num­ber of lo­cal co-ex­hibitors shar­ing the stand with the MTA, namely, Alpine Ster­ling DMC, ECMeet­ings, Grand Ho­tel Ex­cel­sior Malta, Hil­ton Malta, In­ter­Con­ti­nen­tal Malta, Mediter­ranean Con­fer­ence Cen­tre, Radis­son Blu Re­sort St Ju­lian’s, Spe­cial In­ter­est Travel and the Westin Drag­o­nara Re­sort.

Michelle But­tigieg, the MTA rep­re­sen­ta­tive in Amer­ica said that be­ing present at a fair like this al­lows po­ten­tial vis­i­tors to dis­cuss the is­lands and learn what they have to of­fer di­rectly with var­i­ous stake­hold­ers present.

Dr Gavin Gu­lia, the ex­ec­u­tive chair­man of the MTA, con­tin­ued on this point by not­ing that in 2017, the Mal­tese Is­lands saw an in­crease of 35.17% of ar­rivals from Amer­ica when com­pared to 2016. This in­creased in­ter­est has con­tin­ued in 2018, with the lat­est NSO statis­tics show­ing that in the pe­riod Jan­uary to Sep­tem­ber, Malta and Gozo had a 29.2% in­crease in vis­i­tors from Amer­ica, when com­pared with the same pe­riod last year.

Dr Gu­lia con­cluded by thank­ing all the staff in Malta as well as rep­re­sen­ta­tives in Amer­ica as with­out their in­ces­sant work, these fan­tas­tic re­sults would not be a pos­si­bil­ity.

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