Cisk part­ners with Tax­ify in ‘Don’t Drink and Drive’ cam­paign

The Malta Business Weekly - - NEWS -

As an ex­ten­sion of the suc­cess­ful sum­mer BeerWatch cam­paign, Cisk part­nered with Tax­ify dur­ing the Christ­mas sea­son to en­cour­age re­spon­si­ble be­hav­iour and pro­mote safe cel­e­bra­tions. The aware­ness cam­paign fo­cused on the mes­sage of ‘Don’t Drink and Drive’ and also of­fered free cab rides to any per­sons book­ing their cab through the Tax­ify app on se­lected days and times dur­ing De­cem­ber.

Two ve­hi­cles were co-branded with Cisk and Tax­ify vi­su­als and if com­muters were picked up by any of these branded cars, then their cab ride was com­pli­men­tary with the cost picked up by Cisk.

“Our BeerWatch cam­paign started in sum­mer 2017 and is aimed at rais­ing aware­ness about re­spon­si­ble drink­ing dur­ing the hot sum­mer months. A se­cond suc­cess­ful cam­paign fol­lowed last sum­mer, and this year we have ex­tended it be­yond the beach to en­cour­age re­spon­si­ble drink­ing dur­ing the Christ­mas sea­son,” said Karl Bondin, Beers Brand man­ager at Si­monds Far­sons Cisk plc.

A to­tal of 231 free rides were given through­out the cam­paign, with ex­cel­lent feed­back re­ceived for the ini­tia­tive.

The award-win­ning Cisk port­fo­lio, which in­cludes Cisk Lager, Cisk Ex­cel, Cisk Pil­sner, Cisk Ex­port, Cisk Strong and the Cisk Chill range of flavoured beers, is brewed, mar­keted and dis­trib­uted by Si­monds Far­sons Cisk plc

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