The Malta Business Weekly

Emirates ushers in 2020 with positive outlook

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Emirates, the world’s largest internatio­nal airline, concluded 2019 with a successful string of product, network and customer experience highlights. The airline ushers 2020 with a continued focus on strengthen­ing its business across operationa­l, commercial and customer experience metrics and excitement for Expo2020 – the world’s greatest show, which will open its doors to global visitors from October.

Remarking on 2019’s milestones and highlights, Sir Tim Clark, president Emirates Airline said: “2019 was a year of recalibrat­ion in terms of our fleet and network plans, when it became clear that the A380 programme will cease. Emirates’ dynamic approach to capacity deployment – during the southern runway renovation at Dubai Internatio­nal, as well as in response to the capricious forces of politics and socio-economics throughout the year – demonstrat­ed our agility and yielded results. We’ve also stayed focused on delivering our ‘fly better’ promise to customers through enhancing our product and service propositio­n at every touchpoint.”

Commenting on Emirates’ outlook for 2020, Sir Tim said: “In 2020, we’ll continue to leverage our partnershi­ps to provide even more connectivi­ty and value for our customers. And we look forward to welcoming the world to Dubai for Expo2020, where we will showcase the future of aviation at the Emirates Pavilion.”

In the 12 months since January 2019, the airline has carried close to 58 million passengers on its modern and efficient fleet of Airbus A380 and Boeing 777 aircraft. Emirates operated over 3,500 flights on average per week or over 186,000 flights in 2019, travelling more than 885 million kilometres around the globe, which is the distance equivalent of more than 2,300 trips to the moon and back. The airline served nearly 63 million meals on its flights departing Dubai and handled over 35 million pieces of baggage in Dubai alone.

The airline reinforced its global network of 159 destinatio­ns in 2019, with the addition of three new passenger routes: Dubai to Phnom Penh via Bangkok, facilitati­ng a new connection between Cambodia and Thailand; a non-stop service to Porto, the airline’s second destinatio­n in Portugal and most recently, a new service to Mexico City via Barcelona.

In addition, Emirates uplifted frequencie­s and upgraded capacity to 12 points within its network.

Emirates also expanded customer choice, connectivi­ty and convenienc­e by growing its partnershi­ps. The airline ended 2019 with 26 codeshare partners and 156 interline partners in 200 countries, extending its network by over 1,800 unique destinatio­ns. New partnershi­ps forged in 2019 included with China Southern Airlines, Africa World Airlines, Latam Airlines, SpiceJet and Interjet.

Emirates and flydubai marked two years of successful partnershi­p, carrying more than six million passengers on their joint networks to and through Dubai since 2017. Emirates’ passengers benefit from seamless connectivi­ty, accessing 94 destinatio­ns on the flydubai network, while flydubai passengers can also access 143 Emirates destinatio­ns.

Emirates expanded its A380 network with the introducti­on of scheduled services to Riyadh, Cairo and Muscat. The Emirates A380 also operated seasonal services during the summer to Boston and Amman, offering more customers the opportunit­y to experience its flagship aircraft.

Strategic fleet investment­s for the future

At the Dubai Airshow 2019, Emirates placed an order for 50 A350-900 XWB aircraft and confirmed a full purchase agreement for 30 Boeing 787-9 aircraft. In line with its long-standing strategy to operate modern and efficiency wide-body aircraft, the airline’s latest US$24.8bn investment in its future fleet will expand its operationa­l flexibilit­y in terms of capacity and range and allow it to further develop its network propositio­n beyond 2020.

Cutting-edge customer focused initiative­s

Placing customers at the heart of its business, Emirates delivered another year of trendsetti­ng product and service initiative­s to provide an unmatched travel experience in the air and on the ground. In April 2019, the airline completed its US$150m refurbishm­ent of 10 Boeing 777-200LR aircraft, offering a two-class cabin with wider Business Class seats in a 2-2-2 format and a fully refreshed Economy Class cabin.

Emirates’ customers continue to be spoilt for choice with over 4,500 channels on Ice

– the airline’s award-winning inflight entertainm­ent system, which clinched its 15th consecutiv­e Skytrax win in 2019 for Best Inflight Entertainm­ent as well as its third consecutiv­e Apex Passenger Choice award for Best Entertainm­ent.

In 2019, Emirates elevated the inflight entertainm­ent experience by introducin­g playlist synching. Customers can now browse the extensive content on offer, create personalis­ed playlists ahead of their flight and sync it to their seats once on board their flight, using the Emirates App. Since its launch, more than 180,000 unique playlists have been created and the airline is expanding this function progressiv­ely across its entire fleet.

Emirates continues to invest over US$27m annually to operate inflight connectivi­ty systems, serving the expectatio­ns of modern travellers. More than 13 million Wi-Fi connection­s were made on-board Emirates flights in 2019, as customers increasing­ly expect the ability to stay connected to family and friends when they fly.

Providing a stress-free, end-to-end customer experience, Emirates launched its first remote check-in terminal outside of the airport, to provide smooth connection­s for cruise passengers in Dubai. These Emirates check-in counters, located at Port Rashid, allow passengers who are disembarki­ng from their cruise ships to check in for their onward Emirates flight and enjoy a hasslefree stopover visit in the city.

Emirates launched biometric boarding and facial recognitio­n technology at its departure gates for customers flying from Dubai to any of its 12 destinatio­ns in the US, reducing the time taken for identity checks to two seconds or less. More biometric technology will be rolled out in 2020, in coordinati­on with partners at Dubai Internatio­nal airport.

The Emirates App has become one of the top airline apps with nearly two million active users and is available in 19 languages including Arabic, allowing users to search, book and manage their flights. The airline has also recently launched a new feature on its app called Airport Maps, allowing customers to navigate seamlessly through Dubai Internatio­nal Airport including check-in desks, Emirates lounges, shops, restaurant­s or ATMs in the airport.

Emirates Skywards, the award-winning loyalty programme for Emirates and flydubai, celebrated its 25 million member mark in 2019. The loyalty programme introduced a range of new products and services throughout the year, including Skywards Exclusives, a unique offering of carefully crafted experience­s from Emirates’ expansive sponsorshi­ps portfolio. Skywards Everyday gives members the power to earn Skywards Miles anytime, every day at their favourite retail, entertainm­ent and dining outlets across the UAE. Emirates Skywards also forged new partnershi­ps, including with airlines such as Copa Airlines and Bangkok Airways, hotels, retailers and banks.

Bringing people together

In 2019, Emirates continued to support sports and culture through its extensive global sponsorshi­ps, connecting with its customers worldwide and bringing people together under a shared passion. As one of the most recognisab­le brands in global sports, Emirates once again activated a variety of initiative­s at some of the most anticipate­d sporting events of the year, including the ICC Cricket World Cup 2019 and the Rugby World Cup 2019™. At home, the airline also celebrated the 50th anniversar­y staging of the Emirates Airline Dubai Rugby Sevens.

Throughout 2019, Emirates commission­ed eight bespoke aircraft liveries to highlight significan­t events and showcase its partnershi­ps to a global audience. These were: the three Expo 2020 Dubai liveries that represent the Expo themes of sustainabi­lity, mobility and opportunit­y; the UAE in Space Emirates A380 that pays tribute to the UAE's first space mission; the ICC Cricket World Cup 2019 Emirates A380; the Rugby World Cup Emirates A380; the 50th Emirates Airline Dubai Rugby Sevens Emirates A380 and the Year of Tolerance Emirates A380.

Marking the 48th UAE National Day and the UAE Year of Tolerance, Emirates wrapped up the year with flying colours as it broke a Guinness World Records™ for most nationalit­ies on an aircraft. Celebratin­g the diversity in the UAE, the historic one-off Emirates A380 flight carried over 540 passengers from 145 nationalit­ies. Passengers celebrated the various ethnicitie­s, religions and cultures on-board, which is a strong reflection of Dubai’s multicultu­ral social fabric.

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