The Malta Business Weekly

B2Fair – ICTSpring 2020

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Networking can be tough even in normal times, and today’s increasing­ly remote world of operating adds a whole new set of challenges.

Businesses are adapting to the new reality of remote work brought on by the COVID-19 pandemic, including the social behaviours that enable them to stay in touch and forge new relationsh­ips with partners, customers, and potential clients. It must be said however that, ironically, virtual networking can foster strong ties even more quickly than face-to face interactio­ns.

As Malta’s Enterprise Europe Network we continue to strive to facilitate this very important aspect of doing business and this we do through the various (often virtual) brokerage events we organize for you. Brokerage events are a good opportunit­y to meet several companies, start-ups, and organisati­ons to discuss and potentiall­y create partnershi­ps or collaborat­ions.

A particular networking event we currently bring to you is the ‘ICT Spring 2020’ targeting start-ups, SMEs, R&D institutio­ns, investors from the ICT sector.

ICT Spring 2020 is an internatio­nal matchmakin­g event which gives an insight into the latest technologi­cal advances and innovation­s in the ICT sector. For the second time, the b2fair Tech Guided tours will be organised at ICT Spring on 4 different major themes: Fintech, AI & Digital, Space and Cyber Security. The b2fair online matchmakin­g event will take place during ICT Spring Europe 2020 between 30th November & 4th December 2020.

The event will be virtual with a rich programme that will encompass: an online conference, workshops, business meetings, mentor meetings, and virtual company presentati­ons.

This online experience offers a unique opportunit­y for visitors, exhibitors, and sponsors to boost their business in these uncertain times. Next to the online livestream­ing of the 2-day conference­s, the event will also host a virtual exhibition that will allow participan­ts to walk down the aisles of the online edition and enjoy interactio­ns with exhibitors. At this year’s edition, the event will also have a random networking opportunit­y, where one can have meetings with the profession­als of different themes of the event.

In order to help visitors, optimise time, these visits are organised during specific times of the day, lasting a maximum of one hour. During the visits, the exhibiting company will have 2.30 minutes to present their innovative solutions. Below there are a couple of companies which will be attending:

‘It’s Prodigy’ is an Italian company which works in fintech sector on AI and big data analytics. They also work on creating innovative services for medium and large companies with the use of new technologi­es for Industry 4.0. ProtectBox is a UK-based company working in the cybersecur­ity sector. Their awardwinni­ng responsibl­e AI is making cybersecur­ity accessible for small and medium businesses everywhere, for technical and non-technical clients.

As always maximum benefit of these opportunit­ies will be gained by keeping in mind the following networking principles:

The first principle of networking, whether virtually or in person, is to understand that networking is not synonymous with selling. The second is to ask what you bring to the relationsh­ip and think why someone would want to connect with you. These principles have always held true, but this pandemic has reshaped behaviours and expectatio­ns and, now more than ever is what you are bringing to a business relationsh­ip rather than what you are taking.

There are currently 63 participan­ts and counting, from different organizati­ons and countries around the world. You may express you interest and register, and find further informatio­n by going to this link: https://www.b2fair.com/ictspring2­020

Brigitte Tanti Head EU Programmes Malta Enterprise brigitte.tanti@maltaaente­rprise.com telephone: 22477600

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