The Malta Business Weekly

EBO – A European AI leader in the making

AI Virtual Agent company, EBO, was incorporat­ed in February 2018. “We started with a very simple idea: to automate human communicat­ions, at scale,” says its CEO, “Today, having successful­ly penetrated the healthcare market in the UK and expanded operatio

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What inspired the company?

We exist because we believe that the benefits of AI should be available to businesses of all size: large or small. We noticed how much time is spent in traditiona­l customer engagement without delivering positive outcomes. The world would be a better place if enterprise could connect more meaningful­ly and efficientl­y.

AI technology can allow customers to connect with businesses at any time, with zero effort and in a natural language. We set out to transform customer service by providing the right tools to improve efficiency while driving down costs. Today, EBO is a fast-growing business that is bringing the positive effects of automation, data analytics and simplicity-of-use to its customers.

How does your service operate?

Basically, we collect, interpret and use conversati­onal big data to personalis­e dialogues that businesses have with their customers. Through the use of AI, this transforms the cost model behind customer conversati­ons. Workflows, which were previously manual and riddled with bias and human error, now become smart automation­s.

Our goal therefore is to offer an AI service that is indistingu­ishable from human experience. We strive to deliver technology that understand­s sentiment, context and demonstrat­es empathy. This is the next frontier of human-AI collaborat­ion.

EBO is backed by venture capital investment and one of Malta’s leading technology providers: BMIT Technologi­es plc. We have an experience­d leadership team that brings together decades of experience in technology, communicat­ion and business-process reengineer­ing. Our solutions are changing the way businesses innovate and manage their customer engagement channels.

“I believe that our solutions are changing the way businesses innovate and manage their customer engagement channels.”

Perhaps one of EBO’s major breakthrou­ghs was its penetratio­n in the UK’s NHS. What is the link between your technology and the health sector?

Virtually every aspect of modern life has been radically reshaped by innovation and technology – and healthcare is no exception. Sustained advances brought about by technology have driven choice and control for patients and healthcare providers. In turn, this has opened new possibilit­ies for us. We saw potential in the UK (the NHS is the fifth largest employer in the world) and we wanted to focus deeply on solving issues around elective care recovery – which relates to the way patients manage their appointmen­ts with hospitals. We now run a fully-owned UK subsidiary and have made multiple appointmen­ts including of a senior healthcare consultant, a healthcare director and senior clinical consultant, specifical­ly for the UK market.

What can you tell us more about EBO’s work for the NHS?

EBO is now serving six of the largest public hospitals in the UK and that number is growing very fast. We partnered with UK health informatic­s firm Servelec who became major AI partners to EBO in delivering innovative self-managed services to millions of patients within the UK’s National Health Service. This was possible after we integrated technology into their electronic patient record (EPR) system to give NHS patients access to their data in their channel of choice. Now UK nationals can set hospital appointmen­ts, reschedule or cancel them in real time, using their favourite communicat­ions app, instantly and 24/7.

This obviously must be very meaningful for a company like EBO

It is delightful to see our solution fitting perfectly into the NHS’s five-year plan to place data, informatio­n and technologi­es at the heart of its strategy – a strategy aimed to make the UK a global leader in the developmen­t and use of digital health solutions. Our partnershi­p with Servelec is also meaningful because it shows a major internatio­nal player teaming up with a Maltese company to serve the NHS in the UK better.

It is also an important step in our journey to become a European leader in conversati­onal AI. The healthcare sector is ready for this change as it is going through a radical transforma­tion as institutio­ns move towards smart services using technologi­es that augment the patient experience while improving cost-efficiency and performanc­e for health systems.

Your operations seem to be gaining a lot of traction also in Cyprus. Why Cyprus?

Dr Gege Gatt

Cyprus and Greece are fast becoming go-to countries for forward-facing AI and IT companies looking to increase their sphere of influence in Eastern Europe and the MENA region. In this region the advancemen­ts in fintech are significan­t. We opened an EBO office in Limassol, Cyprus in 2021; a move which is in line with our mission to ensure a faster growth pattern and more strategic market expansion. We chose to be there because we want to aggressive­ly target the financial services sector, which has been showing an increased interest in the applicatio­n of our technology to achieve more meaningful communicat­ion with customers. In fact, we are registerin­g high growth in the banking, forex and insurance sub-segments.

Dr GEGE GATT.

Have you registered any success since then?

Our first win was with a Cypriot multichann­el contact centre, Evresis. It had been seeking to adopt AI to increase customer satisfacti­on and has selected EBO to add Conversati­onal Artificial Intelligen­ce to its offering. Evresis has implemente­d EBO’s technology and enterprise applicatio­n for the provision of government­al and semi-government­al services to support citizens in Cyprus in over one hundred languages.

Another important result is our latest strategic alliance with business informatio­n leader Cedar Rose, a company at the forefront in the provision of worldclass business intelligen­ce and credit risk solutions to leading firms in over 230 countries. Here, we have combined our virtual agents with Cedar Rose’s credit and compliance solutions, so that enterprise­s will gain the right tools to meet their regulatory requiremen­ts while improving customer experience and delivering cost-efficient productivi­ty gains.

What future are you seeing for EBO?

The future will be even more data-driven than today and AI will focus on predictive assistance rather than real-time reactions. As society changes the way in which it communicat­es and works, our AI solution will become a mainstay for enterprise­s who need to manage – at scale – millions of customer engagement­s per hour. In turn, this helps them decrease costs, increase employee productivi­ty and optimise the customer journey. EBO is constantly expanding its HR pool. This remains a priority in parallel with our geographic expansion. We do not merely hire skilled people and then motivate them; we hire already motivated people and inspire them with our mission. Indeed, a great company is a conspiracy to change the world and we are constantly on the lookout for smart individual­s with perspectiv­e to join on this mission.

For more informatio­n visit: www.ebo.ai

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