The Malta Independent on Sunday
Beta Paints launches Love Your Walls Initiative in aid of Hospice Malta
Beta Paints, in collaboration with Hospice Malta, is hosting its first Love Your Walls initiative during the Earth Garden festival being held today in Ta’ Qali. The initiative will be raising money for Hospice Malta using a large yellow and purple wall with protruding arms that will be giving hugs to passersby – its aim is to raise awareness both for Hospice Malta and for Beta’s range of formaldehyde free paints.
At present, Hospice Malta cares for over 900 terminally or chronically ill patients from around Malta. The organisation is known for its holistic approach to treatment whereby physical needs are addressed alongside social and spiritual issues.
Hospice Malta is a voluntary non-profit organisation that receives around a third of its funding from the Department of Health. For this reason, extensive fund-raising is carried out by the organisation throughout the year.
Love Your Walls envisions rais- ing funds for Hospice Malta by encouraging the public to look out for the Beta Stand at Earth Garden and have their photo taken by a photographer while showing some love to the Beta Wall. €1 will be donated for every photo taken. Members from Beta Centre as well as Hospice Malta volunteers will be present during the event.