Hilton Malta launches ‘Eat, Drink, Live’ campaign

Hilton Malta has officially launched a new creative campaign promoting its variety of onsite bars and restaurants. Through a series of television spots and print advertisements, Hilton Malta drives home the notion that behind every plate served or beverage prepared, is a story to tell.

“The ‘Eat, Drink, Live’ campaign provides a visual representation of the care and attention that Hilton Malta’s Chefs and catering professionals dedicate to their art,” comments Kevin Naudi, Creative Director at Active Enterprises. "These professionals all have food and drink at heart and now they are serving that love to you as the guest.”

The campaign taps into the idea that there is a story behind every moment one experiences at the Hilton; the story of the person that prepared that dish or beverage. The TV advert depicts various everyday people preparing food or drinks for their loved ones, a mother and daughter, a father and son; It is that same love and attention that the Hilton catering team applies to their preparation of food for guests to enjoy.

The TV advert was filmed on location at Hilton Malta and at a privately owned villa. Creative Concept and Storyboard was handled by Kevin Naudi, Active Enterprises. Filming, Directing and Post Editing by V Squared Media. Actors were all part of Hilton Malta’s F&B team, headlining Executive Chef Joe Vella.

The creative campaign, which kicked off this month, will run for the whole of 2015. This will include television commercials on national TV networks, print advertisements on local magazines and newspapers as well as social media.

"This campaign and the brand's Satisfaction Promise, are working together as visual and emotional reminders to our guests that we will do everything in our power to ensure their dining experience is always a memorable one," said Melanie Deguara, Marketing Manager, Hilton Malta.