Ira Losco chooses to drive a BMW

On Tuesday 5 May BMW Malta together with Muscats Motors launched the New BMW 1 Series exclusively to the Press. During this event, the main attraction was the introduction of, the number one music artist in Malta, Ira Losco- who has now chosen to drive a BMW 1 Series. BMW was ecstatic to be associated with such a successful artist! Besides her huge success from her music career, Ira has recently been named Goodwill Ambassador for Sustainable Development by the Mediterranean Commission for Sustainable Development. This connection from Ira’s commitment to sustainability is fitting to the new BMW 1 Series as this model aims to further reduce emissions and consumption, contributing to a more sustainable environment. BMW group has established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

“Really excited about my brand new drive .... A BMW 1 Series! I am thankful for everything I have given the chance to do. Driving this little beauty is one of them! Thank you Muscats Motors and all the BMW team!” Ira Losco said.

Almost two million units of the BMW 1 Series have been sold worldwide over the last ten years, and this latest edition is poised to set another new benchmark in driving pleasure in the premium compact segment. The new 3-door and 5-door BMW 1 Series models come with a comprehensively revised engine lineup and additional measures designed to reduce fuel consumption and emissions, allowing them to lead the way once again in the introduction of new BMW Efficient Dynamics technology.

The selection of engines available for the new BMW 1 Series model range has been enhanced by the addition of latest-generation petrol and diesel units with three and four cylinders. The torquey and high-revving engines with BMW Twin Power Turbo technology team up with rear-wheel drive – still a unique selling point in the compact segment – to deliver a suitably intense driving experience.

Carefully considered updates to the exterior design of the new BMW 1 Series shine the spotlight on its sporting elegance and high-end presence. A newly designed BMW kidney grille and larger air intakes help to emphasise the car’s dynamic potential in familiar BMW style. Headlights with a significantly flatter geometry play a similar role. They come with LED daytime driving lights as standard and can now be specified in full-LED specification as an option. The rear lights have also been completely remodelled. They now display the “L” shape characteristic of BMW models and reveal LED-powered lights. Elsewhere, the sophisticated design of the upper centre console with the controls for the radio and climate control system is foremost in accentuating the premium ambience on board the new BMW 1 Series.

An extensively updated line-up of engines and extended BMW EfficientDynamics technology ensure that the new BMW 1 Series model range once again sets new standards in its class by further reducing fuel consumption and emissions. BMW 1 Series customers will now be offered three- and four-cylinder power units from the BMW Group’s new engine family. The new efficiency pacesetter in the brand’s model range is the BMW 116d EfficientDynamics Edition with 85 kW/116 hp and average fuel consumption of 3.4 litres/100 kilometres (83.1 mpg imp) combined with CO2 emissions of 89 g/km in the EU test cycle.

Advanced chassis technology teams up with rear-wheel drive and an almost perfect (50 : 50) distribution of weight between the front and rear axles to give the new BMW 1 Series unmistakable handling traits headlined by agility and dynamic excellence.

This new and improved vehicle will be available from Muscats Motors this month. The starting price of the BMW 1 Series 5-Door is €24,550 which comes with a variety of options. For further information please visit our website http://www.bmw.com.mt or, contact the BMW sales team at Muscats Motors, the official BMW dealership in Malta, on 23264582 / email info@mml.mizzi.com.mt.