The Malta Independent on Sunday
Technogym chosen as Official Supplier for the Rio 2016 Olympic Games
The Italian company leader in fitness, wellness and sport training will equip 15 training centres in Rio for the over 10,000 Olympic athletes
Rio 2016 Olympic Games have chosen Technogym as Official and Exclusive fitness equipment supplier. For Technogym, internationally recognized for setting the standard in athletic training, rehabilitation and wellness, Rio 2016 represents the sixth Olympic experience after Sydney 2000, Athens 2004, Turin 2006, Beijing 2008 and London 2012.
In Rio, Technogym will equip 15 centres for the athletes to train prior to and during the Olympic Games. The main training centre (approximately 2000 sq. meters) located at the Olympic Village in Barra da Tijuca, will be open to all athletes taking part to the Games and will be equipped with a wide range of products in order to cover the athletic preparation needs of every sport discipline. The other 14 training centers will be located at additional competition venues and specifically designed for the athletic preparation needs of the different disciplines. A total number of around 1200 piece of equipment will be made available to the 10.500 athletes, coming from 205 different countries and performing in 42 different disciplines. Moreover, Technogym will provide a team of 50 professional athletic trainers to support the athletes as well as all related services (gym layout, installation and technical service).
The Rio 2016 athletes will have the possibility to train on a selection of the best and most innovative products covering all training areas such as cardio, strength and functional training. All Technogym equipment will be fully integrated with the My-wellness cloud, the Technogym digital platform enabling them to stay connected to their own personal training program directly on the equipment itself and via their mobile devices. The state of the art solution that Technogym will take to Rio includes the newly released SKILL MILL, the only non-motor-driven functional training product - specifically designed for Athletic Performance Training – which allows athletes to train power, speed, stamina and agility exercises with the same product. Athletes will also be able to train on Excite, the widest and most com- plete cardio training range in the world featuring UNITY, the latest generation “internet of things” based interface, designed to ensure a fully personalized training experience, which allows the athletes to access to their personal training programs via the Technogym’s My wellness cloud. Kinesis, the Technogym patented technology, will allow athletes to explore the freedom of 360° movement to perform exercises aimed at improving balance, flexibility and posture and simulating sport specific movements.
Technogym’s commitment for the Rio 2016 Olympics goes far beyond the company’s role of Official Supplier for the athletes training centers and aims to concretely contribute to the legacy that the Olympic movement wants to leave in the city of Rio de Janeiro. In conjunction with Rio 2016 Technogym is launching the “Let’s Move for Rio” social campaign. The campaign’s purpose is to donate part of the equipment provided to the Olympic training facilities in favor of the post-Olympic legacy. Through the Technogym digital platform My wellness cloud, during the Olympics, athletes and wellness enthusiasts will be able to measure their physical exercise – both on the equipment and thanks to the free Technogym mobile app - and transform it into equipment that Technogym will donate to 22 public gyms in Rio’s most disadvantaged communities. At the Olympic Village athletes will collect MOVEs – the unit of measurement of the movement defined by Technogym – by training on the connected Technogym equipment, while everybody will be able to join the campaign by just downloading the Technogym app. The app measures movement performed both on the equipment and outdoor in the daily life. For each 75.000 MOVEs collected globally Technogym will donate 1 equipment to the community gyms selected together with the Empresa Olimpica Municipal that is part of the Municipality of Rio de Janeiro. The more people will move, the more Technogym will donate!
Nerio Alessandri, President and Founder of Technogym said: “We are very proud of being chosen for the 6th time as the official supplier of the Olympic Games. This important achievement represents a victory for the whole Technogym team and a strong reference on our products innovation and quality standards” adding “Rio 2016 will also represent a unique social opportunity to promote wellness in Brazil and in the whole Latin America and to get increasing number of people interested in regular physical exercise”.
Besides the partnership with the Olympic Games, Technogym is globally recognized as the reference brand for elite sport athletic training. Technogym partners include the most important European football clubs such as Juventus, Milan AC, Inter, Chelsea and Paris St. Germain, the Italian and Brazilian national teams, the Ferrari and Mclaren teams in Formula 1, the US tennis federation, the NBA star Marco Belinelli and the EA7 Armani team in basket.
When it comes to the preparation for Rio 2016, Technogym supports the training of many champions in different sport disciplines. The Technogym ambassadors team training for Rio include Rafael Nadal, international tennis star who has just built his own tennis academy in Mallorca, fully equipped with the latest Technogym products; Marco Belinelli, NBA champion in 2014 with the San Antonio Spurs and star of the Italian national basketball team; Carlotta Ferlito, the young Italian gymnast already winner of one silver and two bronze medals at London 2012; Elisa Di Francisca, fencing renowned defending champion, thanks to the gold medal won in London; Gregorio Paltrinieri, current 1500 meters freestyle world record holder; Clemente Russo, Italian boxeur winner of silver medals at Beijing and London Olympics; Sanya Richard-Ross, Jamaican-American track and field athlete specialized in the 400 meters and London 2012 Olympic champion; Dina Asher-Smith, British athlete, heptathlon Olympic, world and European champion and indoor pentathlon world champion; Beatriz and Branca Feres, Brazilian twins and synchronized swimmers; Arthur Zanetti, Brazilian artistic gymnast who won the gold medal on rings exercise at the 2012 Summer Olympics in London; Ivana Španović, Serbian long jumper and current European champion; Diana Martin Gimenez, Spanish athlete specialized in steeplechase.