The Malta Independent on Sunday

Farsons Blue Label wins at European Beer Star Awards 2018

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Farsons Blue Label Amber Ale, brewed by Simonds Farsons Cisk plc, has been awarded a bronze medal in the English-Style Bitter category in this year’s European Beer Star Awards, held at the Doemens Academy in Gräfelfing, Germany.

A world-renowned competitio­n, the European Beer Star Awards have been organised by the associatio­n Private Brauereien since 2004. It has since become one of the most important beer competitio­ns in the world.

European Beer Star Awards prizes are awarded to high-quality beers, which are genuine and full of character. Considered one of the most challengin­g worldwide, the competitio­n awards authentic, distinctiv­e beers of an impressive taste and quality.

This year’s competitio­n saw 2,344 registered entries (9% more than 2017) from 51 countries across all continents. A 144-strong jury consisting of master brewers, beer sommeliers and proven beer connoisseu­rs from 32 countries judged entrants based on criteria reflecting what all consumers value in a good beer: appearance, foam, smell, taste and varietal characteri­stics. Gold, silver and bronze medals were awarded for 65 different categories of beer, ranging from Strong Smoke Beer and Beer with Alternativ­e Cereals to Specialty Honey Beer and Herb and Spice Beer.

Commenting on this prestigiou­s award, Louis A. Farrugia, chairman of the Farsons Group, said: “This award comes as no surprise to Blue Label aficionado­s. The European Beer Star is one of the most coveted trophies in the internatio­nal brewing world and is an amazing recognitio­n of the Farsons Brewery’s commitment to the art of brewing, using only the best raw ingredient­s. It is a true accolade for our brewing team, ably headed by our head brewer, Eugenio Caruana.”

Caruana, head brewer and chief Operations officer at Simonds Farsons Cisk, said: “Winning any award in this tough competitio­n is no easy feat. We are ecstatic with this latest addition to the list of internatio­nal awards for Blue Label Amber Ale – it is testament to our brewing team who work very hard to ensure quality and consistenc­y in all our beers.”

“We are proud to note that Blue Label holds its ground among these specialty and craft categories and humbly acknowledg­e the respect shown to Farsons Brewery and Blue Label during the award presentati­on,” added Farrugia.

Oliver Dawid, managing director of Private Brauereien, explains that the “goal of the competitio­n is to demonstrat­e the diversity of flavours in craftbrewe­d beers. The European Beer Star Awards have long been a showcase for the best beers in the world and its reach is constantly growing“.

Farsons Blue Label Amber Ale is a dark brown, top-fermented ale, hopped and mixed with a special type of mild malt which gives this richly coloured ale a unique, surprising­ly smooth and mild taste, with distinctiv­e chocolate and caramel notes. The draught version is a smooth and creamy nitro version, also available in 44cl cans.

Blue Label is brewed, marketed and distribute­d by Simonds Farsons Cisk plc and is available in bottles, cans and on draught across Malta and Gozo.

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