Ira Losco’s strong message with new release ‘High’

The singer/songwriter has once again teamed up with awardwinning director Steven Levi on the production of her latest music video together with D.O.P. Matthew Muscat Drago. The pair previously worked together on the award-winning video Bad Habits and Losco’s Viral Hit song Hey Now. The song was also produced and mixed by Howard Keith at Jagged House Studios.

High speaks about the minorities in society that endure the injustices and those who are often mistreated and cast aside for being different. Ira Losco has long been an artist who has actively spoken in favour of minorities and lends her support to many in need.

The video features actors who are depicting individuals wronged by society and who are unafraid to put to light their “labels” but also shed them once and for all. The music video also features Ira in an aerial dance scene. High is the seventh single from the double album No Sinner No Saint which is Losco’s most recent work.

“Every music video must have a uniqueness that makes it worth watching for my audience. I enjoy working with my incredible team. They are all in it for one thing only, passion. That always ensures that the result is a spectacular one. I love challenging myself and this time Steve Levi suggested I try aerial dance. I loved every second of it and my trainer Masha seemed to be quite happy with the result. I’ll let my audience be the judge of that though,” Ira said with a smile.

In the meantime Ira is preparing for a summer full of performances where she gets to showcase her repertoire to her fans, which has now surpassed a hundred songs. The second season of X Factor has been announced but we have yet to see whether Ira Losco will once again be part of the judging panel.

High is available on No Sinner No Saint on all Digital portals.