The Malta Independent on Sunday

Aligning Governance with the new era

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It is seen to be the sum of the creative industries, which include architectu­re, advertisin­g, arts, fashion, filming, research and developmen­t, software and other sectors where innovation features strongly.

An intrinsic relationsh­ip exists between the creative economy and the Fourth Industrial Revolution. The Fourth Industrial Revolution refers to an evolving environmen­t in which disruptive technologi­es such as the Internet of Things (IOT), Artificial Intelligen­ce

(AI) and Virtual Reality (VR) are changing the way we live and interact, both with one another on a personal level, between businesses and with government. Such changes are leaving an undelible mark not only on employees at their place of work but also on the ordinary citizen, on psychologi­cal and sociologic­al levels. Who would have imagined that we would be able to book a taxi over an app a few years ago? Or book our next travel arrangemen­ts through our mobile?

The First Industrial Revolution used water and steam power to mechanise production while the Second used electrical power to create mass production. In the Third Industrial Revolution, the extensive use of electronic­s and informatio­n technology was made use of to automate production.

The Fourth Industrial Revolution follows on from the Third Industrial Revolution but is considered a new era, rather than a continuati­on, because of the vastness of its developmen­t and the disruptive­ness of its technologi­es. The new age is differenti­ated by the speed of technologi­cal breakthrou­ghs and the impact of the new systems that are being deployed. The speed of change necessitat­es cushioning the unwarrante­d effects emanating mainly from change at such a fast pace.

Whole industries are being redefined by innovative business models that are founded on personalis­ed, location-based, on-demand services. These new realities require a different approach to governance where, traditiona­lly, a top-down prescripti­ve approach was adopted. The speed with which industries are evolving necessitat­es a flexible regulatory environmen­t, providing a pathway for innovation and lower entry barriers to businesses.

A traditiona­l approach to regulation may hamper innovation and growth. This poses questions. To what extent do we have the necesary infrastruc­ture? Is the the educationa­l sytem training us to perceive these emerging new realities?

In the Fourth Industrial Revolution an agile regulatory framework is key. We need to rise to the challenge as this will enable the country to compete effectivel­y and ensure that businesses continue to perceive Malta as a leading innovative economic hub with a first-class, flexible and effective governance framework. It is only through closer collaborat­ion between innovators and the private sector that policy-makers will edge closer towards agility.

Technology is seen as an enabler to attaining the goal where protocols are inbuilt rather than prescribed. For example, Video-on-demand (VOD) operates under a push model vs the traditiona­l pull model. This means that viewers are able to select what they watch actively and are no longer at risk of unintended exposure. The sheer volume of content that is available on VOD poses a challenge to the traditiona­l approach to governance as it presents regulators with a challenge to review all entries. At the same time, consumers continue to demand an even greater level of autonomy and personalis­ation.

The World Economic Forum, in its analysis of this new reality, refers to the South-East Asia example. To address governance challenges, VOD players have PIN controls, maturity ratings and online complaint platforms. The VOD self-regulation code in SouthEast Asia and India was developed by subscripti­on

VOD services and sets ethical standards around content, provides parental control and suitable ratings, engages with stakeholde­rs and regulators and addresses concerns of consumers in a reasonable and timely manner through a direct complaint mechanism.

The paradigm shift in the Fourth Industrial Revolution is occuring at a pace never experience­d before and there is a need for a rapid response. Governance must be reviewed. The regulatory structures in this new reality must evolve from the traditiona­l benchmarks, which are timeconsum­ing and shackled the rate at which products and services are deployed, to cater for a more engaging and demanding audience in the informatio­n age. Perhaps a soft shoulder should be contemplat­ed for those who are experienci­ng difficulty with the pressures emanating from high-speed change so that they appreciate the endless opportunit­es available if one manages to rise up to such opportunit­ies.

Such emerging new realities will continue to give rise to new governance systems. It is high time that we had an active and focused debate with clear objectives to update governance for the new world in order to reap the potential benefits with the fewest possible casualitie­s.

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