Summer campaign launched for digital radio in Malta

An on-air campaign to support digital radio in the Maltese Islands has been launched, offering listeners guidance on DAB+ devices and re-tuning.

The new campaign is initially being broadcast on Malta's flagship digital station Smooth Radio and highlights that digital radio has had an upgrade bringing an expansion of choice for listeners.

The 40-second radio spot lets listeners know that they will need a DAB+ set to listen to all the stations now available in Malta and prompts them to re-tune their digital radio sets at home and in the car.

Sergio D'Amico, managing director of Malta's digital platform operator Digi B Networks, said: “DAB+ digital radio is now in 80% of new European cars, as standard. That's a huge rise compared to two years ago.

“From brilliant new Malta-based services like Smooth Radio and some of the UK's most popular commercial stations, including Capital, Radio X and LBC, we want to ensure listeners know how to receive all the great stations now available to them on DAB+, either by simply re-tuning their existing DAB+ set or by thinking about upgrading to a new one.”

Listeners in Malta and Gozo can receive DAB+ radio thanks to a network of transmitters located across the Maltese Islands covering more than 90% of the population.