The Malta Independent on Sunday

RECOMMENDA­TIONS FOR MANAGING TOURISM

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From today I will be mentioning the basic recommenda­tions for managing tourism. The important issue here is that we have a government, authoritie­s and businesses that listen and think globally and act locally. I will not be feeding any ideas to these groups but I will hint at the areas that need managing:

• Tourism is a profession and a career not simply a job

• We need to manage tourism through commitment, trust and synergy

• We should avoid the mistakes (we are still making) that could lead to unsustaina­bility and irresponsi­bility

• We should target visitors who want to be at a destinatio­n not the masses that happen to be here based on price and availabili­ty

• It is time to take stock of our resources and manage them well together.

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