WHAT­SAPP DUDE ?

CEO Magazine North America - - AT THE FRONT — NEWS - BY PABLO HERNÁN­DEZ LODIGIANI

WHAT­SAPP, FOUNDED BY BRIAN AC­TON AND JAN KOUM IN 2009 AS AN AL­TER­NA­TIVE TO PRICEY SMS SER­VICES, IS LIT­ER­ALLY EV­ERY­WHERE.

Since be­ing ac­quired by Face­book for $19bn in 2014, What­sApp has tripled its au­di­ence, boast­ing roughly 1.5 bil­lion users by Feb­ru­ary 2018. It con­tin­ues to add around a mil­lion users each day, mostly in Latin Amer­ica, In­dia and Europe, ac­cord­ing to In­vesto­pe­dia.

Those con­nected to the most pop­u­lar mes­sag­ing ser­vice in the world send an ap­prox­i­mate 65 bil­lion mes­sages per day through the mo­bile app, es­tab­lish­ing a steady and con­tin­u­ous growth for the ser­vice.

From a small startup to one of the most pop­u­lar mes­sag­ing apps in the world, What­sApp is ev­ery­where, and for now, its growth shows no signs of slow­ing down.

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