Black Friday online sales hit record 6.22 billion USD
The holiday shopping season is off to an incredible start, generating a record 6.22 billion USD from online sales alone, as shown in a new data.
Black Friday’s online sales went up 23.6 percent compared to last year, setting a new high, reported Adobe Analytics, which tracks transactions for 80 of the top 100 internet retailers in the USA like Walmart and Amazon. In 2017, Black Friday shoppers spent 5.03 billion USD online.
The Friday after Thanksgiving this year was also the first day in history to see more than two billion USD in sales stemming from smartphones, said Adobe. The group found 33.5 percent of e-commerce sales Friday came from mobile devices, compared to 29.1 percent in 2017.
Adobe said 33.5 percent of online sales the Friday after Thanksgiving came from mobile devices, compared to the 29.1 percent of last year. Black Friday was also the first day ever to see more than two billion USD in sales coming from phones alone, according to Adobe.
“Retailers have done their part to build better mobile experiences for consumers and turning nearly 10 percent more smartphone visitors into buyers this Black Friday versus last,” said Taylor Schreiner, director of Adobe Digital Insights.
Laptops and streaming devices such as Roku, Chromecast and Amazon Fire TV were among the top selling products on Black Friday, as reported by Adobe. Top selling video games included “Red Dead Redemption 2”, “Let’s Go Pikachu” and “God of War”.
Online spending on Thanksgiving Day hit 3.7 billion USD in the US, topping last year’s record of 2.87 billion USD, according to Adobe Analytics. Since November 1, American consumers have spent 38 USD online.