Black Fri­day on­line sales hit record 6.22 bil­lion USD

The UB Post - - Business & Economics -

The hol­i­day shop­ping season is off to an in­cred­i­ble start, gen­er­at­ing a record 6.22 bil­lion USD from on­line sales alone, as shown in a new data.

Black Fri­day’s on­line sales went up 23.6 per­cent com­pared to last year, set­ting a new high, re­ported Adobe An­a­lyt­ics, which tracks trans­ac­tions for 80 of the top 100 in­ter­net re­tail­ers in the USA like Wal­mart and Ama­zon. In 2017, Black Fri­day shop­pers spent 5.03 bil­lion USD on­line.

The Fri­day af­ter Thanks­giv­ing this year was also the first day in his­tory to see more than two bil­lion USD in sales stem­ming from smart­phones, said Adobe. The group found 33.5 per­cent of e-com­merce sales Fri­day came from mo­bile de­vices, com­pared to 29.1 per­cent in 2017.

Adobe said 33.5 per­cent of on­line sales the Fri­day af­ter Thanks­giv­ing came from mo­bile de­vices, com­pared to the 29.1 per­cent of last year. Black Fri­day was also the first day ever to see more than two bil­lion USD in sales com­ing from phones alone, ac­cord­ing to Adobe.

“Re­tail­ers have done their part to build bet­ter mo­bile ex­pe­ri­ences for con­sumers and turn­ing nearly 10 per­cent more smart­phone vis­i­tors into buy­ers this Black Fri­day ver­sus last,” said Tay­lor Schreiner, di­rec­tor of Adobe Dig­i­tal In­sights.

Lap­tops and stream­ing de­vices such as Roku, Chrome­cast and Ama­zon Fire TV were among the top sell­ing prod­ucts on Black Fri­day, as re­ported by Adobe. Top sell­ing video games in­cluded “Red Dead Re­demp­tion 2”, “Let’s Go Pikachu” and “God of War”.

On­line spend­ing on Thanks­giv­ing Day hit 3.7 bil­lion USD in the US, top­ping last year’s record of 2.87 bil­lion USD, ac­cord­ing to Adobe An­a­lyt­ics. Since Novem­ber 1, Amer­i­can con­sumers have spent 38 USD on­line.

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