Films to promote tourism

Delegates led by Minister of Environment and Tourism N.Tserenbat attended the second Asia Destination Film Forum to recognize films that promote destinations through innovative and engaging storytelling, held in Bangkok, Thailand on January 30...

Delegates led by Minister of Environment and Tourism N.Tserenbat attended the second Asia Destination Film Forum, which aims to recognize films that promote destinations through innovative and engaging storytelling, held in Bangkok, Thailand on January 30. The focus of the Asia Destination Film Forum is to celebrate sustainable tourism promotion and marketing via inspiring visual storytelling.

The opening ceremony was attended by Minister of Culture of the Kingdom of Thailand Ittipol Khunpluem, General Secretary of the Federation of National Film Association of Thailand Sorajak Kasemsuvan and other related officials.

During the forum, more than 30 leading experts participated as speakers and provided information and presentation about the tourism sector. Approximately 200 delegates from Thailand and Southeast Asia region were watching the forum's best movies. After that, attendees discussed connection between tourism and film, how to spread their stories through films and screenplays, and impact of films to tourists to choose places.

Participants highlighted that tourists are more experienced and are looking for new destinations and new experiences. Numerous films have inspired millions to visit destinations. Especially in recent years, there has been a growing phenomenon that tourists visit destinations featured in films and usergenerated social media video clips.

The Asia Destination Film Award selected best movies in the categories of tourism board, travel industry, user-generated content, professional film maker, and sustainable travel.