ASEAN tourism meet includes promotion of Myanmar attractions
includes promotion of Myanmar attractions
ASEAN countries recently showcased their tourism attractions at a five-day meeting held recently in Chiang Mai in northern Thailand, including highlights from increasingly popular destinations and programmes in Myanmar.
The ASEAN Tourism Forum (ATF) 2018 held January 22-26 proved a big success for Governor Mr. Yuthasak Supasorn from the Tourism Authority of Thailand (TAT) in co-operation with the Ministry of Tourism and Sports in Bangkok, according to local media. It was no easy task to handle 240 invited buyers and 60 international media, who could visit some 300 booths and organizations of sellers at the Chiang Mai Exhibition and Convention Center (CMECC), together with all the official delegations of 10 ASEAN countries such as the respective National Tourism Organizations (NTOs) and their respective tourism ministers, who met and convened in the prestigious Shangri-La Hotel Chiang Mai.
During the busy, two-day four appointment sessions between buyers and sellers during TRAVEX at CMECC, there were also some 12 media briefings packed into the altogether three-day event during January 24-26. All of the ASEAN countries sent delegations.
Myanmar tourism operators highlighted what their country had on offer. In a press briefing, Hla Myint from the Myanmar Tourism Federation and Khin Zaw, Advisor for Union Minister, and U Ohn Maung, Ministry of Hotels & Tourism introduced the most important tourist destinations of Yangon, Bagan, Mandalay, and Inlay Lake.
Besides, the special excursion site of the “Golden Rock” in Mon State with a new cable car and the Pyu Heritage Sites were mentioned. Also mentioned were the Kayin, Kayah, and Chin State destinations, while it was silent about the troubled Kachin, Shan, and Rakhaine states destinations.
The Myeik Archipelago will be heavily promoted with the already famous Wa Ale Resort. It was revealed that nearly 3 million visitor arrivals were counted in Myanmar in 2017. The top markets are Thailand, China , and Japan, while Singapore , Thailand , and Viet Nam are the top investors. So far, Myanmar offers some 60,000 hotel rooms. Visa on Arrival seem too come soon, online for 50USD. Some 29 airlines fly to Myanmar, while the country has nine domestic airlines.
The new developments are the Sakura Festival with Japan, the ChinaMyanmar Tourism Co-operation Forum in April, and the “Two Destinations” campaign between Bagan and Angkor in Siem Reap/Cambodia, which will be promoted most of all in Beijing , Hong Kong and Japan.
There is also the “Green Season” campaign with special prices in the annual rainy season from May to October. Myanmar is targeting 7.5 million tourist arrivals in 2020, while there is a bed-tax for tourists in the pipeline.
Myanmar continues to attract tourists, despite the negative repercussions from the Rakhine crisis. Photo: EPA