ASEAN tourism meet in­cludes pro­mo­tion of Myan­mar at­trac­tions

in­cludes pro­mo­tion of Myan­mar at­trac­tions

Mizzima Business Weekly - - CONTENTS -

ASEAN coun­tries re­cently show­cased their tourism at­trac­tions at a five-day meet­ing held re­cently in Chi­ang Mai in north­ern Thai­land, in­clud­ing high­lights from in­creas­ingly pop­u­lar desti­na­tions and pro­grammes in Myan­mar.

The ASEAN Tourism Fo­rum (ATF) 2018 held Jan­uary 22-26 proved a big suc­cess for Gover­nor Mr. Yuthasak Su­pa­sorn from the Tourism Au­thor­ity of Thai­land (TAT) in co-op­er­a­tion with the Min­istry of Tourism and Sports in Bangkok, ac­cord­ing to lo­cal me­dia. It was no easy task to han­dle 240 in­vited buy­ers and 60 in­ter­na­tional me­dia, who could visit some 300 booths and or­ga­ni­za­tions of sell­ers at the Chi­ang Mai Ex­hi­bi­tion and Con­ven­tion Cen­ter (CMECC), to­gether with all the of­fi­cial del­e­ga­tions of 10 ASEAN coun­tries such as the re­spec­tive Na­tional Tourism Or­ga­ni­za­tions (NTOs) and their re­spec­tive tourism min­is­ters, who met and con­vened in the pres­ti­gious Shangri-La Ho­tel Chi­ang Mai.

Dur­ing the busy, two-day four ap­point­ment ses­sions be­tween buy­ers and sell­ers dur­ing TRAVEX at CMECC, there were also some 12 me­dia brief­ings packed into the al­to­gether three-day event dur­ing Jan­uary 24-26. All of the ASEAN coun­tries sent del­e­ga­tions.

Myan­mar tourism op­er­a­tors high­lighted what their coun­try had on of­fer. In a press brief­ing, Hla Myint from the Myan­mar Tourism Fed­er­a­tion and Khin Zaw, Ad­vi­sor for Union Min­is­ter, and U Ohn Maung, Min­istry of Ho­tels & Tourism in­tro­duced the most im­por­tant tourist desti­na­tions of Yan­gon, Ba­gan, Man­dalay, and In­lay Lake.

Be­sides, the spe­cial ex­cur­sion site of the “Golden Rock” in Mon State with a new cable car and the Pyu Her­itage Sites were men­tioned. Also men­tioned were the Kayin, Kayah, and Chin State desti­na­tions, while it was silent about the trou­bled Kachin, Shan, and Rakhaine states desti­na­tions.

The Myeik Ar­chi­pel­ago will be heav­ily pro­moted with the al­ready fa­mous Wa Ale Re­sort. It was re­vealed that nearly 3 mil­lion vis­i­tor ar­rivals were counted in Myan­mar in 2017. The top mar­kets are Thai­land, China , and Ja­pan, while Sin­ga­pore , Thai­land , and Viet Nam are the top in­vestors. So far, Myan­mar of­fers some 60,000 ho­tel rooms. Visa on Ar­rival seem too come soon, on­line for 50USD. Some 29 air­lines fly to Myan­mar, while the coun­try has nine do­mes­tic air­lines.

The new de­vel­op­ments are the Sakura Fes­ti­val with Ja­pan, the Chi­naMyan­mar Tourism Co-op­er­a­tion Fo­rum in April, and the “Two Desti­na­tions” cam­paign be­tween Ba­gan and Angkor in Siem Reap/Cam­bo­dia, which will be pro­moted most of all in Bei­jing , Hong Kong and Ja­pan.

There is also the “Green Sea­son” cam­paign with spe­cial prices in the an­nual rainy sea­son from May to Oc­to­ber. Myan­mar is tar­get­ing 7.5 mil­lion tourist ar­rivals in 2020, while there is a bed-tax for tourists in the pipe­line.

Myan­mar con­tin­ues to at­tract tourists, de­spite the neg­a­tive reper­cus­sions from the Rakhine cri­sis. Photo: EPA

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