Two Japanese corporations enter Myanmar's mobile game industry
Two Japanese corporations – KDDI and Sumitomo – plan to jointly operate a mobile game publishing business in Myanmar through Funcreate Myanmar (FCM), a subsidiary of Singapore-based joint venture Funcreate PTE (FC), reported TeleAnalysis. Both FC and FCM are assembling a repertoire of mobile device games from Japan and other nations which they plan to localize and distribute throughout Myanmar. They will also implement promotional activities. The new business plan intends to attract more than one million downloads of each game title on offer. In conjunction with this game business effort, KDDI is building a strategic partnership with goGame, a Singapore-based mobile game service provider with knowledge and experience that enables it to excel at game procurement, development, operation and marketing throughout Asia. The result will be a synergistic effect in combination with KDDI's experience and expertise in the field of smartphone apps, reported the news website.In Myanmar, Sumimoto will provide strategic marketing proposals for the new mobile game business operation, tailored to the local market.