Ja­pan’s cold chain lo­gis­tics helps Pyin Oo Lwin farm­ers

The Myanmar Times - Weekend - - News -

JA­PANESE cold chain lo­gis­tics ex­per­tise is buoy­ing the spir­its of straw­berry farm­ers in Myan­mar, rad­i­cally reducing dam­age from poor trans­porta­tion meth­ods and heat be­fore pro­duce is de­liv­ered to con­sumers in Yangon.

Re­frig­er­ated trucks sup­plied by Pre­mium So­jitz Lo­gis­tics Co, a Ja­pan-myan­mar joint ven­ture, trans­port straw­ber­ries daily from Pyin Oo Lwin in Man­dalay Re­gion at tem­per­a­tures that never ex­ceed 8 C.

The city near Man­dalay is known for the coun­try’s largest straw­berry fields, but the fruit has long been stored along with lug­gage on long­haul buses be­fore be­ing de­liv­ered to a whole­sale mar­ket in Yangon.

Ja­panese trad­ing house So­jitz Corp group es­tab­lished the joint ven­ture in 2015 with Pre­mium Dis­tri­bu­tion Co, a sub­sidiary of re­tail and lo­gis­tics firm City Mart Hold­ing Co, to help the Myan­mar part­ner mod­ernise its whole­sale oper­a­tions.

Ichiro Ue­sawa, man­ag­ing di­rec­tor of the joint ven­ture, has ar­ranged for Myan­mar straw­berry farm­ers to visit Ja­pan to show them the in­te­grated food cold chain from fruit pro­duc­ers through re­tail out­lets.

Nay Lin Tun, a 33-year-old farmer, ex­pressed a keen in­ter­est in Ja­pan’s mod­ern lo­gis­tics know-how. The adop­tion of re­frig­er­ated trans­porta­tion is “re­ward­ing as we suf­fer less prod­uct losses than be­fore,” he said.

His straw­ber­ries are now sold at high-end su­per­mar­kets in Yangon, gain­ing a fa­vor­able rep­u­ta­tion among con­sumers. He plans to switch the cur­rent straw­berry va­ri­eties to sweeter Tai­wanese ones next sea­son.

Saw Tun Min Kyaw, Pyin Oo Lwin’s biggest straw­berry farmer who boasts a daily ship­ment of up to 3 tonnes, cred­its the Ja­panese re­frig­er­ated trans­port tech­nol­ogy with equal­is­ing the qual­ity of straw­ber­ries and sharply lim­it­ing the losses from an av­er­age 25 per­cent loss of ship­ments in the past.

Pre­mium So­jitz Lo­gis­tics now col­lects nearly 60 per­cent of the to­tal straw­berry ship­ments from farm­ers in the city, for­merly known as Maymyo, Ue­sawa said.

He also said his joint ven­ture has de­cided to start ex­port­ing Myan­mar straw­ber­ries by air to Thai­land in Jan­uary next year. He added that the firm has also re­ceived in­quiries about the trans­porta­tion of veg­eta­bles and fresh flow­ers in Myan­mar.

– Mami Saito, Nna/ky­odo

Newspapers in English

Newspapers from Myanmar

© PressReader. All rights reserved.