Man­gos­teen PR, Du­gro, Myan­mar Times launch Myan­mar’s first-ever mov­ing photo re­lease

Myan­mar Con­sol­i­dated Me­dia now holds ex­clu­sive re­seller sta­tus in Myan­mar for is­mart Photo ser­vices

The Myanmar Times - Weekend - - Business -

THE grow­ing up milk brand, and Myan­mar Times com­bined to launch the coun­try’s first app-as­sisted photo re­lease pub­lished in the Myan­mar Times Daily on Novem­ber 20, 2018.

The video-photo re­lease, a hy­brid­me­dia plat­form rem­i­nis­cent of news­pa­pers seen in Harry Pot­ter movies, uses the is­mart Photo app—an on­line ap­pli­ca­tion that uti­lizes cod­ing tech­nol­ogy to iden­tify a par­tic­u­lar pic­ture and links it to a pre-up­loaded au­dio vis­ual ma­te­rial.

Man­gos­teen PR, the pub­lic re­la­tions brand of Mango Me­dia Group Com­pany Lim­ited and one of Myan­mar’s lead­ing pub­lic re­la­tions agen­cies, led the com­ple­tion of the project; se­cur­ing Du­gro’s agree­ment to link their mar­ket ac­ti­va­tion video to the photo re­lease to en­tice the pub­lic to ex­pe­ri­ence the Du­gro ‘So Much More Sto­ries’ mall ac­tiv­i­ties.

“We are both proud and ex­cited to have brought this PR and me­dia in­no­va­tion to the Myan­mar mar­ket. For us, we have a hy­brid-chan­nel that in­te­grates tra­di­tional and dig­i­tal me­dia; and at the same time a tech­no­log­i­cal in­no­va­tion that could sup­port a more ro­bust mes­sag­ing for our clients. We hope that with this novel idea, we will be able to help bridge Myan­mar’s tra­di­tional me­dia with the coun­try’s dig­i­tal trans­for­ma­tion,” said Paul Gon­gora, Man­gos­teen PR Gen­eral Man­ager.

Danone Dumex Mar­ket­ing Head (In­dochina), Anir­ban Basu, said, “This is a very cre­ative way for a lead­ing brand like Du­gro to bring a truly im­mer­sive ex­pe­ri­ence to our con­sumers. We are proud to have done ‘Myan­mar’s First’ with this and will con­tinue to bring in­no­va­tive ways to en­gage with our con­sumers in the fu­ture.”

Myan­mar Times Daily, one of the lead­ing pub­li­ca­tions of Myan­mar Con­sol­i­dated Me­dia Lim­ited, par­tic­i­pated to host the photo re­lease.

“Myan­mar Con­sol­i­dated Me­dia al­ways tries to ex­cite the mar­ket with new prod­uct and ser­vice in­no­va­tions for its read­ers and ad­ver­tis­ing clients. And we are very proud to have pub­lished Myan­mar’s first mov­ing photo re­lease. It will be in­ter­est­ing how our news and pub­lic af­fairs pho­tos would look here­after; and how mar­keters and ad­ver­tis­ers in Myan­mar would be able to uti­lize and max­i­mize this hy­brid-me­dia plat­form for more cre­ative and im­pact­ful cam­paigns, such as the Du­gro photo re­lease,” Blair Mar­quez, Myan­mar Con­sol­i­dated Me­dia Ltd. Di­rec­tor for Sales, Mar­ket­ing, Distri­bu­tion and Cir­cu­la­tion.

With the ap­pli­ca­tion, the pub­lic may now be able to view ac­tual video footages of news ar­ti­cles and other dig­i­tal video ren­di­tions. Myan­mar Con­sol­i­dated Me­dia is now the ex­clu­sive re­seller of is­mart Photo ser­vices in Myan­mar. The tech­nol­ogy has ca­pa­bil­i­ties to link any printed ma­te­rial on any solid sur­face to a pre-up­loaded au­dio vis­ual ma­te­rial.

Gon­gora stated, “Myan­mar is at the be­gin­ning of its dig­i­tal trans­for­ma­tion. This is one of our ways to help fuel its leapfrog­ging jour­ney, with ad­vance­ments in the pub­lic re­la­tions and ad­ver­tis­ing sec­tor. This is also our way to help the me­dia com­mu­nity that has al­ways sup­ported us in com­mu­ni­cat­ing our mes­sages to the Myan­mar au­di­ence.”

‘Myan­mar Con­sol­i­dated Me­dia al­ways tries to ex­cite the mar­ket with new prod­uct and ser­vice in­no­va­tions for its read­ers and ad­ver­tis­ing clients. And we are very proud to have pub­lished Myan­mar’s first mov­ing photo re­lease.’ Blair Mar­quez Myan­mar Con­sol­i­dated Me­dia

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