Wel­come, Tiger Black: the mil­len­ni­als beer

The Myanmar Times - - The Metro -

Beer drinkers are sure to have more fun with the in­tro­duc­tion of Tiger Black. The first black lager brewed with Asian black rice, Heineken Myan­mar is con­fi­dent the new beer vari­ant will ap­peal to bolder and more ad­ven­tur­ous beer drinkers, es­pe­cially to the mil­len­ni­als.

“Tiger Black is uniquely-placed to sat­isfy game-chang­ers who want the best of both worlds: it has a darker colour and toasty aroma but with the smooth, re­fresh­ing taste of a lager. It’s bold with a bite – re­ally great for a night out and to en­joy with your friends,” said Pat­ta­pa­nee Ekahi­tanond (Kaitoon), mar­ket­ing di­rec­tor of Heineken Myan­mar.

At 5.5% al­co­hol by vol­ume (ABV), Tiger Black is bold and re­fresh­ing with a bite. Ideal for higher-en­ergy oc­ca­sions, Tiger Black is iconic of the Asian game-changer, the ‘bold guy’ who is con­fi­dent and coura­geously pur­su­ing his pas­sion and ambition.

It is for Myan­mar mil­len­ni­als who are al­ways look­ing to try some­thing more ex­cit­ing, some­thing bolder, she added.

“Tiger Black is uniquely-placed to sat­isfy game-chang­ers who want the best of both worlds: it has a darker colour and toasty aroma but with the smooth, re­fresh­ing taste of a lager. It’s bold with a bite – re­ally great for a night out and to en­joy with your friends,” Pat­ta­pa­nee said.

Tiger Black is brewed with the finest in­gre­di­ents in­clud­ing black rice which is com­mon in South­east Asia. It is brewed and bot­tled in Myan­mar, and is now avail­able at su­per­mar­kets, bars and restau­rants through­out the coun­try.

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