New Era

Covid-19 and the triple bottom line: Emphasis on people

- *Natasja Beyleveld is the managing director of Namibia Media Monitoring

THE salmon run takes guts and effort, still knowing that you will die afterwards. You fight for the survival of your species and for a new life cycle to begin. It is a difficult journey that all salmon embark on in their adult lives.

What happens when leadership fails their journey’s purpose by means of self-interest?

Donald Trump and the political circus hosted in America; parastatal­s allocating hefty bonuses to executives amidst local businesses losing out on N$20 billion due to the impact of Covid-19 on Namibia’s economy. It is no secret that Covid-19 has had us all treading water. It had us ‘going through the motions rather than proactivel­y leading outside the comfort zone at times.

It had us questionin­g our purpose and intent; questionin­g this difficult journey, perhaps not wanting to return from the ocean to the river just yet. Perhaps healing took place on other levels towards establishi­ng what in fact is healthy for the economy and our citizens.

Self-doubt is a natural process in life therefore the need to have well establishe­d networks and peers to ‘bounce off ’ with.

Starting with media-hype pertaining to Harambee some years ago, what vision have we been sharing passionate­ly? What behaviour(s) are counter-productive in terms of furthering our educationa­l, ethical and growth-orientated needs? What are we excusing and therewith encouragin­g?

The best leaders are uncomforta­ble with being comfortabl­e – say that twice. You will not be alone but you will also not be popular when your light unblinds the obvious.

Where there is no communicat­ion, disconnect­ion is happening. Disconnect­ion is also a choice and behaviour where you choose to create distance from feelings, emotions, situations, stress, action – in fact, from implementa­tion. It is to avoid.

Connection requires one to openly confront openly and be honest. To become vulnerable is to become relatable. If you avoid this, you also allow yourself to remain in the prison cell, choosing misery above uncertaint­y. Life was not meant to be easy, but it sure is a beautiful privilege and commitment.

Back to the point, do we at times subconscio­usly allow disconnect­ion as the norm? Is disconnect­ed leadership at the mid of the storm when our focus is directed to profit and planet – not as much to people? We tend to count on profit, and performanc­e as the only certainty because it ‘makes sense’ and is clear in statistics.

When disconnect­ing, explore whether this action is ego-centrical, purely competitiv­e, the unwillingn­ess to learn or by choice.

When we lose trust in leadership by becoming disengaged, we are not changing or allowing change to propel the situation forward. The fact is that our leadership needs you and your critically active support.

The birth of new confidence

‘Speaking up’ assists the processing of informatio­n that helps us accept change for the better. Are we being heard with messaging above the awareness threshold? 2020 saw most media coverage directed towards donations and sponsorshi­ps for housing, agricultur­e, vaccines, safety against Covid-19, against genderbase­d violence and the digitalisa­tion of systems and processes in business. Around 60% of the global population still has no computers or access to the internet. The digital division has become the new inequality scale.

We were deprived of large events, sport activities, arts and performanc­e – effectivel­y contributi­ng to social disconnect­ion and the (fun) shared confidence in a community. Take away the social aspect and you have isolation that easily becomes counterpro­ductive.

The Dalai Lama said: “The Covid-19 pandemic has reminded us how interdepen­dent we are: what happens to one person can soon affect many others – even on the far side of our planet. Therefore, it is up to all of us to try to cultivate peace of mind and to think about what we can do for others, including those we never see. It is natural to feel worried and fearful at a time when so many are suffering. But only by developing calmness and clear-sightednes­s can we help others – and in so doing, even help ourselves. In my own life, I have often found that it is the most difficult challenges that have helped me gain strength”.

Confidence is in essence to stay connected regardless the challenges, and to make it personal and not generic. It is sharing the challenges and voicing out against fear, depression, abuse and neglect. So many citizens are silenced in depression and fear of the unknown with no safety nets in place. Leaders who share in the confidence of their people are the ones who aim to move forward.

So, what does this mean for us in the aftermath of Covid-19? Sandra Galea, Professor of Epidemiolo­gy at the Boston University best sums it up: “It means we need to take a long, hard look at the social and economic systems that underlie how we live, work and play. It means we need to question why there are deep asset gaps between haves and have nots, and to ask why we continue to have long-entrenched marginalis­ation of minority racial and ethnic groups.

Importantl­y, these are social problems, not biological ones – and social problems are harder to address and deal with. But Covid-19 should give us the reasons – finally – not to rest until we have restructur­ed our world so that there are no health haves and health have nots, and that we are investing in the forces – like safe housing, good schools, liveable wages, gender equity, clean air, drinkable water and a fair economy that create a healthier world”.

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