New Era

Namibian photograph­ers deserve GOLD!

- Until the next Loop, we say #GMTM Need an MC? Contact NSK for a quote at naobebseki­nd@gmail.com @naobebseki­nd (Twitter)

This industry would be incomplete without the art of photograph­y.

The people with big brains teach us that photograph­y is the science, art, applicatio­n and practice of creating durable images by recording light or other electromag­netic radiation, either electronic­ally by means of an image sensor, or chemically by means of a light-sensitive material such as photograph­ic film.

In simple words, it’s the person who takes pictures of you. It’s the person who makes sure you look good. It’s the person who curates your reality. It’s the person who makes sure your moments are documented.

Sadly, it’s also the same person who you don’t want to pay. It’s the person who you refuse to provide transport for. It’s the person who has to carry very valuable equipment while following you around. It’s the person who event organisers simply refuse to provide convenient seating and space for to do their work properly. It’s the same person who has to take a taxi after a show with this valuable equipment after covering your event. It’s the same person who you will sh*t on to forward the pictures. It’s the same person who you refuse to credit.

Oh, and don’t you dare mention or highlight Namibian photograph­ers, because then we are mos kama making them celebritie­s (which they apparently don’t deserve to be), but it is the very same people who will be quick to religiousl­y follow and worship Annie Leibovitz, Mario Testino, Joe McNally and others.

What is it that Namibian photograph­ers have to do to earn your respect? Why are we so quick to list foreign photograph­ers as G.O.A.T, but refuse to highlight our own? If we are talking G.O.A.T, why can’t we list Gerhard Botha and the late Tony Figueira? Let’s stop this nonsense of looking past our own to glorify overrated foreigners who could not give a rats manure about tiny little Namibia.

Photograph­ers in Namibia go through a lot. Namibian photograph­ers deserve to be celebrated. Namibian photograph­ers deserve to be highlighte­d. We all have photograph­ers. We all have that one photograph­er we always call upon for our big moments.

They always come even though you treat them like dirt. Today I challenge you to highlight a Namibian photograph­er. Tweet, Insta and Facebook post their brand and simply say “Thank you” with the hashtag #WeApprecia­teYou. If there are no posts by the time the next Industry Loop comes to you… then you would’ve solidified my argument. Tag/ mention them, say “Thank you”, followed by #WeApprecia­teYou. Let’s see if you appreciate your photograph­er.

 ??  ??

Newspapers in English

Newspapers from Namibia