New Era

Nedbank supports Women in Media

- ■ Staff Reporter

Nedbank Namibia has announced it will once again sponsor the upcoming Nedbank Women in Media (WiM) conference, this time scheduled for 27 May 2023.

Nedbank Namibia’s commitment to gender equity is more essential than ever, as women in the media industry grapple with gender disparitie­s in leadership, mental health, expert representa­tion, online hostility and harassment, and stereotypi­cal portrayals.

Amidst these formidable challenges, the conference emerges as a transforma­tive space for trailblazi­ng voices to address urgent issues head-on, fostering an environmen­t of empowermen­t, support, and change.

Speaking about the sponsorshi­p, Nedbank Namibia Communicat­ionandPRMa­nager Selma Kaulinge said, “Nedbank Namibia is privileged to stand shoulder-to-shoulder with the Nedbank Women in Media initiative. Our sponsorshi­p is an affirmatio­n of our commitment to support and promote gender equality, not just within the media industry but throughout the society at large.”

As the highly anticipate­d Nedbank WiM conference returns for its third edition later this month, it will bring together brilliant women from diverse background­s and expertise to connect, exchange ideas, and embark on collaborat­ive projects.

Young women looking to enter the media industry can look forward to this opportunit­y to learn from the industry’s finest and to cultivate a sense of community among both seasoned profession­als and newcomers.

Prepare to be captivated by an exceptiona­l line-up of women leaders who are reshaping the very fabric of the Namibian media industry. Influentia­l voices such as CRAN CEO Emilia Nghikembua, Sasscal Executive Director Dr Jane Olwoch, and seasoned journalist Esther Mbathera, alongside other prominent speakers, are expected to share invaluable insight and experience on pertinent issues facing women in the media.

At the forefront of the conference is the Nedbank Women in Media movement, an organisati­on tackling the underrepre­sentation of women’s voices in mainstream media and fostering connection­s between women in the media and women newsmakers. Besides organising the conference, the movement orchestrat­es a series of workshops, training sessions, and mentoring programmes aimed at cultivatin­g the skills and knowledge necessary for thriving in the industry.

Mostly recently, Nedbank WiM launched a WhatsApp group for women journalist­s to offer mutual advice and support, particular­ly on mental health issues—a testament to the group’s dedication to holistic support for women in the industry.

Co-Founder, Jemima Beukes, explains how crucial the conference is, as amplifying women’s voices and shifting harmful norms that affect most notably women journalist­s, women newsmakers and women readers.

“When women’s voices are not adequately represente­d, it perpetuate­s harmful stereotype­s and contribute­s to gender inequality. Having women’s voices in the media can provide role models for women and girls, encouragin­g them to pursue their aspiration­s and break gender barriers.”

According to a 2023 report by Reuters Institute for the Study of Journalism, female journalist­s often endure online hostility based on their gender and they often attribute a lack of support from news organisati­ons to the prevalent “male-led structure” within organisati­ons. Discrimina­tion acts as a hindrance to women’s entry and advancemen­t in the news media, ultimately pushing some to the unfortunat­e decision to leave the profession.

In light of this, Beukes stressed the importance of this conference as it highlights the necessity to change the media landscape for young women coming up, in addition to ensuring the well-being of the media industry: “Women bring diverse perspectiv­es that can dismantle the inherent patriarcha­l leadership structure. Through the content they produce and their decisions, women in leadership positions can challenge gender stereotype­s and promote gender equality.”

As a proud industry leader in championin­g gender equality and diversity, Nedbank has sponsored the conference since 2021, when it was founded by seasoned Namibian sport journalist Limba Mupetami.

 ?? Photo: Contribute­d ?? Gender equity… The Nedbank Women in Media (WiM) conference is scheduled for 27 May 2023. Previous speakers at the conference include Gwen Lister, Wandja Njuguna and Nomhle Kangootui.
Photo: Contribute­d Gender equity… The Nedbank Women in Media (WiM) conference is scheduled for 27 May 2023. Previous speakers at the conference include Gwen Lister, Wandja Njuguna and Nomhle Kangootui.

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