New Era

Using the value of diamonds for upliftment

- ■ Paheja Siririka -psiririka@nepc.com.na

TaTe Diamonds, an investment holding company headquarte­red in Windhoek, is on a mission to become a fully vertically-integrated Namibian-owned diamond company operating internatio­nally among other leading diamond companies.

Founder and managing director Tangeni Shiimi yaShiimi said the company is fully-operationa­l with cutting and polishing at the factory located in Windhoek. These operations are described as the backbone of the company, which boasts a diverse workforce, comprising of 10 Indian expatriate­s and 23 Namibians.

“We are proud to be able to produce both round and fancy cut polished diamonds of the highest quality. We are continuous­ly embracing the latest technology and best practices to ensure our production numbers and quality remain globally competitiv­e,” stated Shiimi yaShiimi during the enterprise developmen­t programme graduation this week.

In January 2023, TaTe

Diamonds was selected to be part of the Namibia Diamond Trading Company’s (NDT) enterprise developmen­t programme, leading to notable milestones such as the formation of TaTe Jewels, the polished jewellery distributi­on arm in Atlanta, US.

“This is a critical part of our vertical-integrated strategy, which will see the US retailing our polished diamonds as well as diamond jewelry in the US market. The end may be an owned and sourced-only Namibian-mined diamond outlet that places us in a unique space to focus on provenance as a key marketing strategy,” said Ya Shiimi.

He added the company aims to encapsulat­e provenance and traceabili­ty, working with ethically-sourced diamonds while building a financiall­y-sound, robust, scalable business.

Moreover, the company believes that corporate social investment is key. Hence, apart from direct and indirect social-economic impactofem­ployingand upskilling Namibians, it also sponsors annual Christmas lunches for retirees.

“The Christmas lunch includes shopping vouchers for all families, as well as the distributi­on of food baskets. We sponsor two orphanages, Megameno and Dolam Children’s Home. We are committed to expanding our social responsibi­lity efforts by distributi­ng a share of the company profits to the community as soon as cash flow stability and profitabil­ity are achieved,” stated yaShiimi.

Meanwhile, NDTC’s CEO Brent Eiseb updated the diamond trading company’s performanc­e over the 2023 financial year, noting although they have seen some stability during the first two months of 2024, the jury remains out on how the industry will perform for the rest of the year.

He noted that for the 2023 financial year, NDTC has sorted, valued and marketed more than 2.3 million carats.

Eiseb highlighte­d: “To fully capacitate this, NDTC has increased its staff complement by 13%, particular­ly in the diamond sorting and valuation department, and has at the same time expanded its technologi­cal cultural footprint with successful adoption of world-class sorting technology that enables efficient and effective methods of facilitati­ng its sorting and valuation mandate.”

Notable achievemen­ts by NDTC include investment­s in training and developmen­t worth N$1.9 million, and N$100 million in dividends paid to shareholde­rs. The company has also paid N$197 million in export levies.

Newspapers in English

Newspapers from Namibia