Branding local alcohol

The nation is spending a huge amount of foreign currency while importing foreign brands of alcohol.

However, in villages, the local brands are very popular. Normally, paspalum is used to make local alcohol what we say “Jaad” and “Raksi”.

A Nepali team had tried to get permission to market bottoled “Chhyang” or say “Jaad” (local beer). The team didn’t get a license for that. Later, we saw the bottle of “Chhyang” manufactured in South Korea in our market.

Although production of such local alcohol is restricted, it is easily available in the market, even in the Kathmandu Valley. If the local governments will allow permission to produce local alcohol, they could get excise duty from such products. In the meantime, a certain standard should be met by the manufacturer if they obtain a license. Furthermore, the local entrepreneurs will be able to develop their skill. After branding the local alcohol, the license holder should maintain the government's safety guidelines.

This Babbler is happy to know that the No 1 Provincial Government has constituted a task force to conduct a feasibility study on branding and marketing of the local alcohol.

We can see licensed brothels in Thailand. It is a good source of revenue along with tourism promotion. In Nepal, we frequently read reports of rape and murder of the girl child. Let the government constitute a task force to conduct a study on whether the opening of brothels could save the lives of those innocent girl children!

Now, in Canada, marijuana farming for medical purpose is permitted. Many other countries have also legalized marijuana farming. Nepal is a fertile land for marijuana farming but it is illegal. If the government will allow marijuana farming for medical purpose, it could be a better source for ending poverty in the country! Indeed, abuse of drugs has not been checked properly!