Al­most four decades of ad­ven­ture

Adventure - - ADVENTURE -

In 1981 Ge­orge Michael just started singing with WHAM, re­searchers found the wreck of the Ti­tanic, Raiders of the Lost Ark was new on the big screen, Charles and Diana got mar­ried and Dow Pub­lish­ing printed the first is­sue of New Zealand Ad­ven­ture Mag­a­zine.

Un­der the ed­i­tor­ship of Mur­ray Dow the first NZ Ad­ven­ture Mag­a­zine hit the book­shelves; it was an eclec­tic mish­mash of white­wa­ter raft­ing, ski­ing, ac­tion hol­i­days and wind­surf­ing. It was new, fresh and no one had ever seen any­thing like it be­fore. It went hand in hand with the emer­gence of ad­ven­ture sport and the de­vel­op­ment of the Ad­ven­ture tourism in­dus­try in New Zealand.

It took hold in a time when there was no in­ter­net, no emails, no web­site or Face­book or In­sta­gram, it would be another 4 years till cell­phones (the old brick types) even kicked off, even faxes were con­sid­ered high tech. Pho­tog­ra­phy was done on slides or prints and edi­to­rial by type­writer or pen. But in this desert of tech­nol­ogy Ad­ven­ture flour­ished. In the early years there was more of an in­ter­est in wa­ter sports and trop­i­cal travel, fol­lowed by sev­eral years of moun­taineer­ing. We saw the boom of mul­ti­sport and bik­ing and this dom­i­nated for a while. The path the mag­a­zine took was a com­bi­na­tion of what peo­ple wanted to read about and what the edi­tor was in­ter­ested in.

To­day in this in­for­ma­tion over­load era, we know at ev­ery turn what the read­ers wants, we can track likes and shares and happy and sad faces, we can count click-throughs and page vis­i­ta­tions, so what the edi­tor likes is a lot less of an in­flu­ence and the mag­a­zine has be­come more reader led.

Strangely enough I took over as edi­tor at the 100th is­sue and edited is­sue 101, so I have been at the wheel since then Jan­uary 2000 (shit those 16 years!!)

I guess you can do this job, be­ing the edi­tor for that long be­cause Ad­ven­ture, un­like other mag­a­zines or other sports, is ever chang­ing, there is no static. Sure some sports will al­ways be there, but they grow and di­ver­sify and with new tech­nol­ogy come new chal­lenges and new ways to ex­per­i­ment and new ways to record what’s hap­pen­ing. Now ev­ery on-looker has a phone and every­one jump­ing off some­thing or climb­ing, div­ing, rid­ing or run­ning has an ac­tion cam­era at­tached. This on a separate note has changed the way we ac­tu­ally view ad­ven­ture sports, not so much from a dis­tance but now from a par­tic­i­pant’s point of view and this is re­flected in the mag­a­zine.

But there has been a com­mon theme that runs through ev­ery is­sue of Ad­ven­ture – us­ing the words of Sarah Moodie (edi­tor is­sue 100) “But a com­mon thread runs through the years, weav­ing together 100 edi­tions of NZ Ad­ven­ture; an un­tar­nished en­thu­si­asm and pas­sion for phys­i­cal, men­tal and emo­tional chal­lenge and recre­ation in the wild out­doors, be it moun­tains, sea, bush, rock, river, sky and un­der­ground.”

Another 100 is­sues down the track and we still fol­low that same ‘com­mon thread’ and no doubt will do so for another 100 is­sues. Sure the in­ter­net and all it has to of­fer has changed the face of mag­a­zines, but in many ways it has en­hanced them. There are thou­sands of great sto­ries and images float­ing around out there in cy­ber space and we sim­ply cap­ture the spe­cial ones and whether you read them in a hard copy or a dig­i­tal copy or on our web­site or Face­book – the bonds that hold our ad­ven­ture com­mu­nity together is the shar­ing of those ad­ven­tures and the com­mit­ment, dar­ing and en­deavor of oth­ers, that is what is at the core of 200 is­sues of Ad­ven­ture Mag­a­zine – roll on is­sue 300. Steve and the team at Ad­ven­ture Mag­a­zine

Cel­e­brat­ing four decades in Tahiti with videog­ra­pher (and son), Joel Dick­in­son

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