Taste of Provence
Enjoy one of the most picturesque parts of the world through the evocative delights of Vins de Provence rosé.
Picture yourself indulging in a lazy lunch under rambling vines, watching the sun dance on the distant azure sea, while sipping aromatic wine which echoes the elegant charm of the surroundings.
At a time when travel is limited, the sensory ability of food and wine to whisk us on epicurean adventures has never been more valued. And just as a traditional pizza can transport you to a bustling Naples restaurant, a dry, fragrant, pale pink rosé delivers a taste of one of Europe’s most beautiful wine regions.
Widely acclaimed for its worldleading pink wine, Provence is largely responsible for the recent surge in popularity of rosé, one of the few varietals experiencing significant growth. And when it comes to provenance, the quality exports from this postcard-perfect corner of south-eastern France boast the best.
Location, location
Nestled between the glamorous hub of the French Riviera and the mountain playground of the Alps, Provence is full of chocolate-box villages, lavender fields and rolling vineyards basking in endless sun.
The oldest wine region in France, grapevines were introduced to Provence by the Phocaeans 2600 years ago. As a result, both the place and its signature rosé – which accounts for 91% of wine production – have an intertwined identity, placing a premium on authenticity, sensory appeal and enterprise. Vins de Provence vineyard extends 200km wide, from Nice to Aix en Provence, encompassing 3 protected appellations of origin (AOP).
The largest of these is AOP Côtes de Provence, with 20,538 ha of vineyards in the east. Featuring both limestone soils and volcanic rock, it is known for refreshing, lively rosé that expertly balances fruit and florals.
Further west is Coteaux d’Aixen-Provence, stretching from the Durance River down to the Mediterranean Sea, with the appellation’s namesake city, the cultural mecca of Aix-en-Provence, at its heart. The 2020 vintage boasts shimmering, vibrant rosé bursting with fruit, with a bold acid backbone.
Coteaux Varois en Provence, north of Toulon, features grapevines grown at altitude, in a region which can experience varying temperatures.
The resulting slower ripening of grape ensures complex flavours, with the latest vintage showcasing a broad array of fruit aromatics.
Binding the appellations is a forward-thinking philosophy, as reflected in their commitment to reach 100% sustainability certification by 2030. Already 32% of Vins de Provence vineyards are either certified organic or have committed to a ‘high environmental value’ programme.
Perfect match
Whether you raise a glass in Nice or Nelson, under sun-kissed skies or aside a wintery fire, Provence rosé delivers. Although undeniably the perfect tipple for an alfresco summer get-together, and an essential for the festive wine list, the rich, subtle aromas make it a year-round delight for any occasion.
A natural companion to Mediterranean-style cuisine, pairing particularly well with fish and shellfish, Vins de Provence rosé can stand up to robust flavours. Consider matching with light game and spicy dishes, and explore how its fine acidity elevates a broad range of desserts.
Boasting style, substance and luscious drinkability, Provence rosé brings to the New Zealand table a delectable taste of France.
À votre santé!
For more information, visit vinsdeprovence.com/en