Sailors aboard Dongfeng – the winner of the recentlycompleted VOR – endured some of the planet’s most gruelling weather during the nine-month, 45,000mile race. But at least their toes were warm. The crew – as well as those aboard Dutch boat Akzo Nobel – wore Nuyarn merino socks manufactured by Ashburton’s New Zealand Sock Company. The company was approached by wet-weather gear specialist Zhik to produce the socks, which needed to be comfortable and quick-drying.
The family-owned business was established in 1901 and boasts two generations still involved in its operation. It specialises in merino wool product knitted with other performance-based fibres, and manufactures socks for some of the world’s leading brands.
Socks using the Nuyarn fibre construction have strategically-placed ribs and mesh for ventilation and the benefits of a form-fitting system for superior support.
Merino wool is considered one of the world’s best fibres for socks.