TOASTY TOES

Boating NZ - - Boat World - For more in­for­ma­tion con­tact Euan Spar­row at 03 308 6144, 021 320 404 or email euan@nz­sock.co.nz

Sailors aboard Dongfeng – the win­ner of the re­cent­ly­completed VOR – en­dured some of the planet’s most gru­elling weather dur­ing the nine-month, 45,000mile race. But at least their toes were warm. The crew – as well as those aboard Dutch boat Akzo No­bel – wore Nu­yarn merino socks man­u­fac­tured by Ash­bur­ton’s New Zealand Sock Com­pany. The com­pany was ap­proached by wet-weather gear spe­cial­ist Zhik to pro­duce the socks, which needed to be com­fort­able and quick-dry­ing.

The fam­ily-owned busi­ness was es­tab­lished in 1901 and boasts two gen­er­a­tions still in­volved in its op­er­a­tion. It spe­cialises in merino wool prod­uct knit­ted with other per­for­mance-based fi­bres, and man­u­fac­tures socks for some of the world’s lead­ing brands.

Socks us­ing the Nu­yarn fi­bre con­struc­tion have strate­gi­cally-placed ribs and mesh for ven­ti­la­tion and the ben­e­fits of a form-fit­ting sys­tem for su­pe­rior sup­port.

Merino wool is con­sid­ered one of the world’s best fi­bres for socks.

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