Boating NZ - - Boat World -

Craft brew­ers Moa has re­leased a new brew – Le­gasea Lager – a crisp, clean lager that’s rais­ing funds to help re­store New Zealand’s ma­rine en­vi­ron­ment while it quenches Ki­wis’ thirst.

A com­mu­nity-minded bunch, Moa’s brew­ers are keen to see the quin­tes­sen­tial Kiwi pas­time of recre­ational fish­ing pre­served for gen­er­a­tions to come. To that end, a per­cent­age from ev­ery pack of Le­gasea Lager sold over the sum­mer months will go to Le­gasea, a non-profit or­gan­i­sa­tion com­mit­ted to restor­ing New Zealand’s ma­rine en­vi­ron­ment and en­sur­ing there’s an abun­dance of fish left for fu­ture gen­er­a­tions.

Moa CEO Ge­off Ross, him­self a keen fish­er­man, says the com­pany is set­ting a fundrais­ing tar­get of $50,000 to help Le­gasea con­tinue its work. This in­cludes the restora­tion of de­pleted fisheries, cre­at­ing an in­shore coastal zone to re­duce waste and ed­u­cat­ing peo­ple on how they can fish smarter while pro­tect­ing ma­rine life.

“If we want our mates, our chil­dren and grand­chil­dren to en­joy sim­i­lar or bet­ter fish­ing than we have to­day, that in­vest­ment in con­serv­ing our fisheries needs to start right now.”

Agrees Le­gasea spokesper­son Sam Woolford: “We have a grow­ing pop­u­la­tion and that means we need to be con­scious of how we fish, what we do with our catch and how we can share the joys of fish­ing with our com­mu­ni­ties. The funds raised through the sale of Le­gasea Lager over sum­mer will help us ad­dress th­ese im­por­tant is­sues.”

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