A BREW WITH A CAUSE
Craft brewers Moa has released a new brew – Legasea Lager – a crisp, clean lager that’s raising funds to help restore New Zealand’s marine environment while it quenches Kiwis’ thirst.
A community-minded bunch, Moa’s brewers are keen to see the quintessential Kiwi pastime of recreational fishing preserved for generations to come. To that end, a percentage from every pack of Legasea Lager sold over the summer months will go to Legasea, a non-profit organisation committed to restoring New Zealand’s marine environment and ensuring there’s an abundance of fish left for future generations.
Moa CEO Geoff Ross, himself a keen fisherman, says the company is setting a fundraising target of $50,000 to help Legasea continue its work. This includes the restoration of depleted fisheries, creating an inshore coastal zone to reduce waste and educating people on how they can fish smarter while protecting marine life.
“If we want our mates, our children and grandchildren to enjoy similar or better fishing than we have today, that investment in conserving our fisheries needs to start right now.”
Agrees Legasea spokesperson Sam Woolford: “We have a growing population and that means we need to be conscious of how we fish, what we do with our catch and how we can share the joys of fishing with our communities. The funds raised through the sale of Legasea Lager over summer will help us address these important issues.”