StitchMe in­vests in new tech­nol­ogy for fu­ture

Bush Telegraph - - EXPLORE PAHAIATUA - By DAVE MUR­DOCH

Such has been the sup­port by lo­cals and be­yond Tararua for their busi­ness StitchMe’s David and Sharlene Cur­tis have just in­vested heav­ily in new tech­nol­ogy to fur­ther their ca­pa­bil­i­ties in com­mer­cial em­broi­dery.

An in­vest­ment of over $50,000 in a state-of-the-art Ta­jima ma­chine has meant the ca­pa­bil­ity to em­broi­der teeshirts and caps eight at a time us­ing 12 dif­fer­ent colours, com­pared with six in the old ma­chine.

Al­though qual­ity has al­ways been good, in­staller for Walker Sotech Ma­chin­ery (agents for Ta­jima) Prem Naiker says the qual­ity will be even bet­ter, es­pe­cially on caps.

Own­ers David and Sharlene Cur­tis say 60 per cent of the or­ders come from Tararua and 50 per cent of those come from Dan­nevirke but they have or­ders from the Manawatu¯ , Welling­ton, Auck­land and even as far as Aus­tralia.

David and Sharlene pride them­selves on not turn­ing down a chal­lenge no mat­ter how bizarre. If they can­not do it them­selves they have a con­tact which can.

In­creas­ing tech­nol­ogy is revo­lu­tion­is­ing the busi­ness. Last year StitchMe bought a vinyl cut­ter which al­lows them to cut any shape and then heat press it onto gar­ments.

Subli­mat­ing cloth­ing by print­ing pic­tures and mes­sages is re­ally catch­ing on, they say. Al­most any­thing can be printed in this man­ner, from beach tow­els to um­brel­las, socks to ties, sports uni­forms to work gear and pens to knives. There is a huge va­ri­ety of cat­a­logues avail­able to se­lect from.

David be­lieves if you are not branded you are naked and miss­ing a great op­por­tu­nity for pro­mo­tion. Busi­nesses kit out their work­ers in hi-viz gear in­clud­ing over­alls — even fire re­tar­dant ones, sports teams’ hats, play­ing gear, jack­ets and bean­ies or caps.

David and Sharlene pride them­selves on quick turn­arounds and re­li­a­bil­ity of de­liv­ery and have re­cently landed large or­ders from busi­nesses in the Tararua and Manawatu¯ as a re­sult.

Con­tact Sharlene or David for any in­quiries and ad­vice at 06 374 9947 or 027 2180575 or email StitchMe@xtra.co.nz and see what they can do on their Face­book page.

Ta­jima in­staller Prem Naiker fine tunes the ma­chine ready to print 100 AWE caps.

The new Ta­jima em­broi­dery ma­chine is lifted into place at StitchMe HQ on Ade­laide Road by Pef­fers Hiab Trans­port.

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