StitchMe invests in new technology for future
Such has been the support by locals and beyond Tararua for their business StitchMe’s David and Sharlene Curtis have just invested heavily in new technology to further their capabilities in commercial embroidery.
An investment of over $50,000 in a state-of-the-art Tajima machine has meant the capability to embroider teeshirts and caps eight at a time using 12 different colours, compared with six in the old machine.
Although quality has always been good, installer for Walker Sotech Machinery (agents for Tajima) Prem Naiker says the quality will be even better, especially on caps.
Owners David and Sharlene Curtis say 60 per cent of the orders come from Tararua and 50 per cent of those come from Dannevirke but they have orders from the Manawatu¯ , Wellington, Auckland and even as far as Australia.
David and Sharlene pride themselves on not turning down a challenge no matter how bizarre. If they cannot do it themselves they have a contact which can.
Increasing technology is revolutionising the business. Last year StitchMe bought a vinyl cutter which allows them to cut any shape and then heat press it onto garments.
Sublimating clothing by printing pictures and messages is really catching on, they say. Almost anything can be printed in this manner, from beach towels to umbrellas, socks to ties, sports uniforms to work gear and pens to knives. There is a huge variety of catalogues available to select from.
David believes if you are not branded you are naked and missing a great opportunity for promotion. Businesses kit out their workers in hi-viz gear including overalls — even fire retardant ones, sports teams’ hats, playing gear, jackets and beanies or caps.
David and Sharlene pride themselves on quick turnarounds and reliability of delivery and have recently landed large orders from businesses in the Tararua and Manawatu¯ as a result.
Contact Sharlene or David for any inquiries and advice at 06 374 9947 or 027 2180575 or email StitchMe@xtra.co.nz and see what they can do on their Facebook page.
Tajima installer Prem Naiker fine tunes the machine ready to print 100 AWE caps.
The new Tajima embroidery machine is lifted into place at StitchMe HQ on Adelaide Road by Peffers Hiab Transport.