Hawke’s Bay at Fiel­d­ays

CHB Mail - - News -

Hawke’s Bay is about to put on a united front to en­cour­age New Zealand’s top agribusi­nesses to set up here.

Busi­ness Hawke’s Bay chief ex­ec­u­tive Carolyn Neville said in a joint ini­tia­tive by Busi­ness Hawke’s Bay, Hast­ings District Coun­cil, Hawke’s Bay Re­gional Coun­cil, Wairoa District Coun­cil, Napier City Coun­cil, Cen­tral Hawke’s Bay District Coun­cil and Napier Port, a ded­i­cated team would fly the flag for the re­gion at this month’s Na­tional Agri­cul­tural Fiel­d­ays.

Ms Neville said the move was part of an ini­tia­tive to raise the pro­file of the re­gion, fo­cus on agribusi­ness at­trac­tion and re­lo­ca­tion, agribusi­ness in­vest­ment, and strengthen col­lab­o­ra­tion in the lo­cal agribusi­ness sec­tor.

A team fact-find­ing trip with Hast­ings and Napier coun­cils to Fiel­d­ays last year high­lighted the op­por­tu­nity to pro­mote Hawke’s Bay as an agribusi­ness desti­na­tion, pro­vide a fo­cal point for lo­cal ex­hibitors and foster sec­tor de­vel­op­ment.

“Many Hawke’s Bay busi­nesses al­ready ex­hibit at Fiel­d­ays, but they’re do­ing so as in­di­vid­u­als. This year we’re tak­ing a fresh ap­proach and unit­ing un­der the Think Hawke’s Bay, Great Things Grow Here re­gional busi­ness at­trac­tion um­brella to pro­file our re­gion.

“Think Hawke’s Bay will have a stand in the main pav­il­ion and pro­vide lots of in­for­ma­tion about the re­gion and the op­por­tu­ni­ties and sup­port avail­able for agribusi­nesses.

Na­tional Fiel­d­ays chief ex­ec­u­tive Peter Na­tion said the event now en­joys a huge in­ter­na­tional in­ter­est.

“We are thrilled to see sup­port from Hawke’s Bay, which is a very im­por­tant re­gion in sup­ply­ing among other things, hor­ti­cul­ture, wine and crop­ping to­gether with con­ven­tional sheep and beef. This re­gion is also sup­ported by a very ef­fi­cient port with large through­put of logs along with other im­por­tant ex­ports.

“Our theme this year is the Fu­ture of Farm­ing and we be­lieve that, for New Zealand to grow and con­tinue to suc­ceed, we must work as col­lab­o­ra­tively as pos­si­ble and all re­gions must work to­ward a com­mon goal of growth and pros­per­ity for all New Zealan­ders.”

Neville said an in­no­va­tive and col­lab­o­ra­tive ap­proach at Fiel­d­ays pro­vided an op­por­tu­nity to move for­ward for the re­gion. Busi­ness Hawke’s Bay and Hast­ings District Coun­cil would work to­gether on the Fiel­d­ays ini­tia­tive, with the sup­port of part­ners.

“Hawke’s Bay is a fan­tas­tic place for agribusi­ness and sup­port­ing in­dus­tries. There’s a lot that makes our place spe­cial.

“It’s all about get­ting agribusi­ness own­ers and peo­ple who work in the sec­tor to quite lit­er­ally Think Hawke’s Bay and con­sider re­lo­cat­ing, open­ing an of­fice or in­vest­ing.”

There will also be a Hawke’s Bay am­bas­sador — David Todd from Toddy Talks — on the Think Hawke’s Bay stand.

“Be­ing able to rep­re­sent Hawke’s Bay, with all that we have to of­fer, makes this year’s event some­thing to re­ally look for­ward to,” Mr Todd said.

“We have so much to of­fer in Hawke’s Bay so this col­lec­tive ap­proach to pro­mo­tion makes a lot of sense.

“I’m sure we will un­cover op­por­tu­ni­ties for both Hawke’s Bay busi­nesses and those in­quir­ing from out­side the re­gion.”

PHOTO: SUPPLIED

HAWKE’S Bay "am­bas­sador" David Todd and Busi­ness Hawke’s Bay chief ex­ec­u­tive Carolyn Neville.

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