New year good time to re­flect on the past

CHB Mail - - NEWS - BY STEVE ALEXAN­DER Part­ner Crowe Hor­wath

As we ap­proach a new year, it’s a good time to re­flect on the year just been and pon­der what lies ahead for 2019. What has gone well or not so well? What are we go­ing to do dif­fer­ent in 2019? If we’re not go­ing to change the in­puts, how can we ex­pect a dif­fer­ent out­come?

Suc­cess means dif­fer­ent things to dif­fer­ent peo­ple. For some, it’s about wealth cre­ation and cre­at­ing a nest egg to im­prove their sense of se­cu­rity. For oth­ers, money and wealth may not be the driv­ers. Life­style, love and fam­ily may be more im­por­tant. For some, it lies some­where in be­tween. Ev­ery­one is dif­fer­ent. It’s im­por­tant that your busi­ness goals fit into your per­sonal goals, not the other way around. If there’s fric­tion be­tween the two, some­thing must change.

We can­not as­sume that ev­ery­one’s goals are the same. We must first un­der­stand what is im­por­tant to our client by ask­ing the right ques­tions and then seek to help/solve a prob­lem. Do you do this in your busi­ness? How well do you know your cus­tomers and how much time do you in­vest in them as peo­ple? What do they really want? The deeper the re­la­tion­ship, the bet­ter it is for ev­ery­one.

It’s not easy be­ing in busi­ness. It can be stress­ful at times. We make mis­takes. We are of­ten our own harsh­est crit­ics and put un­nec­es­sary pres­sure on our­selves. We fo­cus on the few neg­a­tives and lose sight of all of the great things we do. Don’t for­get to pat your­self on the back oc­ca­sion­ally and cel­e­brate suc­cess . . . even bet­ter, cel­e­brate with your team who helped make it hap­pen.

There’s no magic for­mula when it comes to busi­ness suc­cess. It’s a cul­mi­na­tion of many dif­fer­ent vari­ables com­ing to­gether at the right time in the right place. There are some com­mon (non-fi­nan­cial) traits though such as:

■ 1. Value your staff. Treat them with re­spect as you want to be treated. Your busi­ness is only as good as the team around you.

■ 2. Value your cus­tomer. Never take them for granted. Be client cen­tric. Make it win-win.

■ 3. Un­der­stand your point of dif­fer­ence in your mar­ket and work hard to main­tain it.

■ 4. Know your cus­tomer and let them know you. Peo­ple do busi­ness with peo­ple they get on with, know and trust.

■ 5. Be hum­ble, open-minded and give things a go. Take cal­cu­lated risks. Some of the best ideas can come from staff. En­cour­age open di­a­logue.

■ 6. Make it fun. Find ways to cel­e­brate suc­cess.

■ 7. Have a can-do at­ti­tude. Be op­ti­mistic and pos­i­tive. Lead by ex­am­ple.

All the best for 2019.

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